Courtesy of the suave, sophisticated and debonair (and almost 30 but don’t tell him I told you) Lukas Picton at Text100, I had the opportunity to catch some time with the very busy Simon Crisp at IBM (you can find out more about Simon at the bottom of this post).
Simon is part of a newly-developed global initiative within IBM – the Business Analytics and Optimization (BAO) Division.
According to IBM, there are 15 petabytes of information generated every day. Say wha??? That’s the equivalent of a stack of books stretching from the sun to Pluto and back. Each day.
As a report from the BAO Division says,
It’s easy to understand why business leaders regard their experience and intuition as inadequate tools for optimizing their enterprises. In addition to all the new information being created every nanosecond, permanent and far-reaching changes are being shaped by multiple global forces that include a new economic environment, along with the familiar forces of a shrinking and flattening world.
Routines persist but everything is just so different and very little feels familiar.
Based on our survey of 225 business leaders worldwide, we found that enterprises are operating with bigger blind spots and that they are making important decisions without access to the right information. They recognize that new analytics, coupled with advanced business process management capabilities, signal a major opportunity to close gaps and create new business advantage. Those who have the vision to apply new approaches are building intelligent enterprises and will be ready to outperform their peers.
The report goes on to ask,
How is it possible for organizations to make sense of information with virtually quantum-level granularity – and cosmic-level ubiquity?
That’s a tough question to answer, and of vital relevance to us as business communicators in this new communication landscape.
So Simon and my half-hour chat looked at social media analytics and information gathering, for both corporates (Simon’s area of expertise) and SMEs (Small-to-Medium-sized-Businesses).
- You can download our 29-minute chat [29mb] for later listening, or not take advantage of the power of rss subscription and ensure you automatically and painlessly catch each new edition of my podcast and vidcast in iTunes as and when I publish them.
A bit of background info about Simon Crisp:
Simon is the Sales and Solutioning Lead for Business Intelligence and Performance Management in the newly formed A/NZ Business Optimisation and Analytics practice for IBM Global Business Services. Simon has over 14 years experience both in operational and consulting roles focused on Business Intelligence solution design and implementation, business strategy development, product management, advanced customer analytics, and customer marketing.
Simon has an entrepreneur type style with a focus on maximising customer value through innovative value propositions and results driven strategy and technology implementations. Simon is recognised as an expert in intelligent customer marketing and analytics techniques to maximise customer value and has been invited to speak at conferences in Asia and Europe.
His industry experience extends to Telecommunications, Digital Media, Petrochemical, and Information Technology industries and has worked with a client base across Europe, Asia and North America.
While writing this, I was listening to "New Toy" by Lene Lovich