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As a small business person, you can’t afford to look clueless anywhere on the Internet, but this is especially true on Twitter. Read on if you want to avoid this fate.
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But standing back and looking at the bigger picture is not going to be enough for your data-mad boss, is it? It’s a bit too soft focus, right? He or she is going to want to see proof that all this social optimisation is actually working.
If that’s the case, then don’t worry: there are lots of things you can measure…
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Fans of Stephen Fry gang up on a mild critic: "It was also an example of how Twitter reinforces the tendency of adults to behave like high school students, passing rude notes, spreading exaggerated rumors and obsessing endlessly — and pointlessly — about who said what mean thing about whom."
