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For days, department members had ignored emails from a colleague asking for their input on a business matter. This was no overt act of rebellion against the sender of the email. In fact, she was well-liked. Instead, the request got lost in the avalanche o…
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Great video explaining how Twitter's new 'lists' feature works
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Great article looking at the 'infamous ROI question' and a different way of thinking about it. The punchline (below) only comes at the end of a lengthy but worth-reading article.
"Moreover, every client has different goals which they measure internally against metrics that are usually confidential. Unless your clients are willing to share all of their internal data with you, true ROI for suppliers is a chimera."
Hi-tech media mavens looking to enlarge their share of the advertising pie should look to billboards.. Deliver a good product, measure it the best you can and service your clients well. The world’s great marketers are perfectly capable of measuring their own ROI.
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"So let’s take a look at some real world social media policies and guidelines as used by companies. Zappos does a great job of summing it up in seven words, but the detail is also important and there are some fine suggestions here…" #melcmelb
