http://www.leehopkins.net/2009/12/16/toyota-and-that-social-media-disaster/ innovative communication for innovative communicators Tue, 07 Feb 2012 15:39:45 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://www.leehopkins.net/2009/12/16/toyota-and-that-social-media-disaster/comment-page-1/#comment-3998 10 Rewards for Corporate Social Media Early Adopters Wed, 13 Jan 2010 15:46:59 +0000 http://www.leehopkins.net/2009/12/16/toyota-and-that-social-media-disaster/#comment-3998 [...] probably make some mistakes. Those that aren’t yet participants will seize the opportunity to lambast the brand for its mistake but community members are much more forgiving for those who at least [...] [...] probably make some mistakes. Those that aren’t yet participants will seize the opportunity to lambast the brand for its mistake but community members are much more forgiving for those who at least [...]

]]> http://www.leehopkins.net/2009/12/16/toyota-and-that-social-media-disaster/comment-page-1/#comment-3931 *That* Toyota ad: The Creepy Calamity « Ideas in Motion Mon, 21 Dec 2009 06:37:54 +0000 http://www.leehopkins.net/2009/12/16/toyota-and-that-social-media-disaster/#comment-3931 [...] and other members of the Yaris target demographic market. I think most of the public agree with Lee Hopkins that “the idea of ‘telling it like it really is’ is NOT ‘cutting edge funny’. [...] [...] and other members of the Yaris target demographic market. I think most of the public agree with Lee Hopkins that “the idea of ‘telling it like it really is’ is NOT ‘cutting edge funny’. [...]

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