Comments on: Relaunching an old-world brand via social media http://www.leehopkins.net/2009/12/23/relaunching-an-old-world-brand-via-social-media/ innovative communication for innovative communicators Tue, 07 Feb 2012 15:39:45 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Brian http://www.leehopkins.net/2009/12/23/relaunching-an-old-world-brand-via-social-media/comment-page-1/#comment-4441 Brian Sat, 25 Sep 2010 23:54:00 +0000 http://www.leehopkins.net/2009/12/23/relaunching-an-old-world-brand-via-social-media/#comment-4441 Thanks for the discussion on this a few months back. You might be interested to know, re: ROI etc...that the campaign has just won an EFFIE. http://www.adforum.com/affiliates/creative_archive/2010/AW598_EUROEFF/reel_detail2.asp?ID=34456262&TDI=VDnygy5arl&PAGE=1&bShop=&awcat=&ob=intlevel&awid= Thanks for the discussion on this a few months back. You might be interested to know, re: ROI etc…that the campaign has just won an EFFIE.

http://www.adforum.com/affiliates/creative_archive/2010/AW598_EUROEFF/reel_detail2.asp?ID=34456262&TDI=VDnygy5arl&PAGE=1&bShop=&awcat=&ob=intlevel&awid=

]]> By: Lee Hopkins http://www.leehopkins.net/2009/12/23/relaunching-an-old-world-brand-via-social-media/comment-page-1/#comment-3940 Lee Hopkins Sat, 26 Dec 2009 16:42:56 +0000 http://www.leehopkins.net/2009/12/23/relaunching-an-old-world-brand-via-social-media/#comment-3940 LOL - I know that you said 'COI', but for my community 'ROI' works better because of its business focus. The 'idea' was the value, not the term I changed it to, hence I insisted you get the credit for it :-)<br>xx LOL – I know that you said 'COI', but for my community 'ROI' works better because of its business focus. The 'idea' was the value, not the term I changed it to, hence I insisted you get the credit for it :-)
xx

]]> By: Laurel Papworth http://www.leehopkins.net/2009/12/23/relaunching-an-old-world-brand-via-social-media/comment-page-1/#comment-3938 Laurel Papworth Wed, 23 Dec 2009 14:08:06 +0000 http://www.leehopkins.net/2009/12/23/relaunching-an-old-world-brand-via-social-media/#comment-3938 COI ya wally - Cost of Inaction. *waves* hi Lee, Merry Xmas you old grump. Ho Ho Ho :) COI ya wally – Cost of Inaction. *waves* hi Lee, Merry Xmas you old grump. Ho Ho Ho :)

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