Australians are #1 globally in usage of social media: Why? – Trends in the Living Networks "Some very interesting data just out from Nielsen on social media usage. The headline is that people in developed countries are spending 82% more time on social media than they were one year ago. However the data point that [...]
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Proposal Kit products are ideal for freelancers, SME businesses or teams within larger organizations. They are ace!
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Why is Lack of Control Suddenly a Big Deal? – The PR Warrior "Then, if the crap does hit the fan, maybe – just maybe – they'll like you enough not to tweet about your stupid CEO or your dumb-ass promotion or whatever. And hey, if they really love you, they might – just might [...]
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AdHack Blog – Pepsi Backs Crowdsourcing and Social Media. No Super Bowl Commercial This Year Why Pepsi isn't advertising in the SuperBowl this year, but instead spending the money in social media initiatives. A powerful read and something to shove under the noses of sniffy Marketing Directors and CFOs. # Total Production Cost at Market [...]
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The Lounge, imho the best place to go for Microsoft and non-Microsoft questions of all shapes and sizes.
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Music Rescue did, indeed, rescue me; I have my carefully crafted playlists still intact.
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Business Proposal Software - Accurately quote your business proposals, multiply your profitability, brand yourself as a top professional and close the sale. Proposal Kit helps you demonstrate that you are the right professional for your customers. Proposal Kit has been proven for over a decade as the mission-critical, easy, customizable and accurate solution for how to write a proposal.
Measuring the Impact and ROI of Social Media - NEW
Making Social Media Work for Your Business
Social Media: The New Communication Landscape - for Ark Group
How to get started with podcasting in your organisation - for Melcrum Publishing
Contributing author to:
Best practices in social media governance
How to use social media to solve critical internal communication issues
How to communicate with hard-to-reach employees - for Melcrum Publishing
How to use social media to engage employees - for Melcrum Publishing
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Tactical Transparency by Shel Holtz and John Havens.
A belter of a book and a 'must read' addition to any communicator's bedside reading table if they are serious about introducing social media into their communication plans. It includes a fabulous chapter on transparency and business (hint: you want to photocopy it and give it to your CEO!)
Qualitative Communication Research Methods by Thomas Lindlof and Bryan Taylor.
Not just a book for academics, it's chock-full of great ideas on how to effectively and efficiently research your employees, customers, the marketplace and other stakeholders
The Twitter Book by Tim O'Reilly and Sarah Milstein.
A fabulous book that gives a clear, clean overview of what Twitter is and WHY you should be engaging with it. THEN it goes into depth with so many tips and ideas that they should have sold the book for twice the price!
Practical SEO Copywriting: a ‘must get’ book. My mate Glenn Murray has written a bottler of a new book on search engines and copywriting.
In a cunning twist of bizarre nomenclature, he’s titled it Practical SEO Copywriting. The cheeky little fox! It’s a DIY guide to writing online copy for both human readers AND for that 400kg gorilla we lovingly call ‘Google’.
The danger, Glenn quite rightly …err …writes is that focusing too much attention on all of the supposed SEO ‘tricks of the trade’ will make your copy all but unreadable by the human brain. You know, all that stuff bandied about by the so-called SEO (search engine optimisation) experts: keyword frequency, exact string versus individual words scattered across the page, page length, alt tags, header tags, and so on.
Not that this stuff isn’t important – it all is, and more besides – but Glenn argues persuasively that by far more important is the ability to write copy that people will actually want to read – and link to!
