Optus: Colour blindness doesn’t help me much

by Lee Hopkins on January 4, 2010 · 3 comments

in clippings,customer service,marketing,pr

Here’s an example of mapping where having two very similar shades (at least to my eyes) doesn’t help me an awful lot.

This is an Optus map of 3GSM coverage in South Australia. There is no facility to zoom into the map for greater detail, so my eyes are at the mercy of Optus’ no doubt superbly sighted graphic design department.

I’m red and green colour-blind (as a lot of men are), so brown shades are tricky for me to distinguish from each other. Sigh.

image of map from Optus showing 3GSM coverage in South Australia. The two shades of brown are barely distinguishable by my eyes, and I can't zoom in to the map.


  • http://twitter.com/Optus Optus

    Thanks for your feedback regarding our online coverage maps & the colours that have been used to displays different coverage types. I’ll be sure to pass your feedback on to our marketing team for review :)

    If you send your details through to me at http://bit.ly/OPTUS, I’d be more than happy to have a look at the coverage maps for you & provide the information you need.

  • http://www.LeeHopkins.net/ Lee Hopkins

    Thanks, Optus — much appreciate you passing on the comments to your marketing team; not all customers are clear-sighted 30-somethings… [smile]

  • http://pulse.yahoo.com/_TK2O6O3T7USB47OOIR76L5RXYU Prateek Panchal

    Color blindness is like a headache if you are in to creative world!!!!

    Color blindness

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