I wanted to give you a sneak preview of some fascinating preliminary findings of Melcrum’s latest social media research and invite you, gentle and refined reader, to get involved and take the survey yourself.
The study will concentrate on the role communicators perform in getting the most from social media, how they monitor and measure results, how they make the business case for additional investment, how they protect their organizations against misuse by employees, and social media’s impact on other channels such as email.
Highlights so far from Melcrum’s initial research include:
- Responses from 2,212 senior communicators
- 40% of respondents said the business case for social media within internal communication was clear and that there is visible return on investment
- 53% said they were planning to increase investment in their organization’s intranet in 2010
- The business benefits of investment in social media highlighted included improved levels of employee engagement (21%), better communication with remote workers (16%), knowledge management and collaboration (25%), improving employee feedback (20%) and making business leaders more visible and accessible (14%).
Highlights of the research study will be presented at Melcrum’s London conference on February 9-10th, 2010: “Social Media for Internal Communication”. The full findings will be made available to members of the Social Media Benchmarking Group and subsequently published as a major new research report in March 2010.
The link to the survey is here: http://www.surveymonkey.com/s.aspx?sm=T48_2f_2fE8R1wAr56hH1hPX6aNTK9zxRR6LRyNDEX3_2f9_2fI_3d
Further reading: James’s blog post on social media adoption behind the firewall: http://www.melcrumblog.com/2010/01/research-reveals-widespread-adoption-of-social-media-inside-the-firewall.html
Come on, join in the survey – you know you want to!