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Why Pepsi isn't advertising in the SuperBowl this year, but instead spending the money in social media initiatives. A powerful read and something to shove under the noses of sniffy Marketing Directors and CFOs.
# Total Production Cost at Market Value: $40,000
# Total Placement Cost: $0.00. The ads were uploaded free of charge on YouTube.com.
# Total Marketing & Promotions Budget: $700 for 2 electronic press releases.
# Active Campaign Promotion: 1 month.
# Campaign Lifetime: Continues to date.
# Total Campaign Views to Date: 63,637 views
# Show Us Your Balls (Part 1): 37,141 views
# Show Us Your Balls (AdHack ending): 18,289 views
# What didn’t happen (Crowdsourced ending): 8,207 views
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