CMO Council’s Marketing Outlook 2010 Study

by Lee Hopkins on February 16, 2010 · 3 comments

in academic research,marketing,tools

Click here to partake in the marketing survey The Chief Marketing Officer (CMO) Council invites you to be part of their in-depth assessment of marketing performance in 2009 and the plans, priorities and projections for 2010.

‘Marketing Outlook’ is one of, if not the most, downloaded product each year from the Council’s website.

Take the survey: http://www.cmocouncil.org/programs/surveys/mo_10/

The CMO Council’s fourth-annual Marketing Outlook study is a valuable and reliable barometer of media and marketing spend, as well as a sound indicator of where and how marketers expect to drive campaign effectiveness, efficiency and yield in the months ahead. With CMO Council members controlling over $150 billion in annual marketing spend, you will find their latest Marketing Outlook report a vital and essential tool for planning and decision-making in 2010


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