BCR058 – on Strategy

by Lee Hopkins on March 9, 2010 · 1 comment

in bcr pod/vidcast,strategy,tools

One of the delights of this new communication landscape is how easy and quick it is to set up and use the tools.

Equally, one of the dangers of this new communication landscape is how easy and quick it is to set up and use the tools – it can be all too easy to shoot one’s own career or one’s client/employer in the foot/head.

In this video I explain why thinking through your strategy *before* you start using the tools is so important.

The video was shot at the beautiful St Vincent’s Marina, Wirrina Cove, at sunset on a very windy day, when talking was hampered by not being able to get the words out the wind was so strong.


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    Lee's new-look Better Communication Results blog — Authority: 115. O ne of the delights of this new communication landscape is how …

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