I’m proud to announce an exclusive affiliation with Adelaide-based leading public relations firm Michels Warren. The new arrangement will now give Michels Warren clients access to my advice – and the timing couldn’t be better.
Nielsen research shows that Australia is at the forefront of social media, with our per-head-of-population use of sites such as FaceBook, Myspace and Twitter much higher than our contemporaries in the US, the UK or Japan. However, by contrast, I would estimate that less than one in a thousand Australian businesses have a social media policy or strategy in place.
Regardless of whether their business itself is active in the social media landscape or not, corporate leaders need to understand that their employees – who represent their brand – are active bloggers, tweeters and Facebook members so policies are needed to guide their behaviour.
Similarly, while some businesses might have experimented with a social media platform to build their profile, many have done so without a clear strategy and so aren’t getting the results they were hoping for.
Michels Warren managing director Phil Martin says the company’s affiliation with me guaranteed independent advice for his clients.
The social media landscape is constantly shifting and growing, which is why professional, up-to-the-minute advice for clients is critical to help build and protect their brands.
Lee gives our clients across Australia the advantage of access to the very latest trends, strategies and advice from an independent source.