The QR code hasn’t really taken off in Australia, YET, but it could just be that there aren’t enough code readers installed on smart phones for the tipping point to be reached.
However, I needed a new business card and I decided to not design it myself anymore. My own designs were tired and unflattering replicas/botch jobs of others creative input, and I felt that having a professional designer create a new look and feel for them would bring some much-needed ‘gravitas’.
Beth Sporne, Creative Director at the China Shop (part of the Michels Warren group, a client of mine), was given the merest of briefs from me (ahem): it had to have the QR code in it somehow (reflecting a leading edge knowledge), and had to be able to be transferred across stylistically to my blog and my articles website.
The result you can see before you: I am utterly blown away and amazed at how simple it will be to update my web properties with these stylistic statements.
Thanks SO MUCH, Beth!
p.s. For those of you who are thinking, “How can I write anything on that card?” I have two answers: one, I shall be carrying a light grey sharpie that the card recipient can borrow; and two, I shall also be carrying a few copies of my soon to be printed (just writing the final chapter now) book on social media so they can scribble to their heart’s content on the rear pages.
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