As a result of the tumult of public pressure from many of the longer-serving members of the social media community, Facebook have revamped their privacy settings. It’s still as clear as mud.
Only, perhaps, a slightly more watery, more translucent mud than before. PC Mag have looked at them and give a sort of thumbs up.
Facebook have created a long page outlining what the different settings can be and what level of information is shared. It’s a helpful guide to the page that it links to that allows you to adjust your settings.
Facebook are rolling out the announcement of these new setting arrangements so not every account will have them today. If you haven’t already seen it, you will shortly.
You also probably haven’t heard about the ‘Quit Facebook Day’ campaign, either. It was/is a campaign that encouraged you to quit Facebook because of its frivolous nature and because of its privacy scares. Today, 31st May, is the day to quit.
But only 2% of Facebook’s massive audience may actually be contemplating quitting. PC Mag reports:
As for "Quit Facebook Day," only 11 percent of surveyed users had even heard of the event at the time of Vision Critical’s survey. While 22 percent of that 11 percent vowed to continue forward in deleting their accounts, the number–once extrapolated–indicates that only two percent of Facebook’s entire U.S. user base plans to go forward with account deletion. Quit Facebook Day’s official site has 25,157 "confirmed" Facebook quitters as of this article’s writing.
"These findings suggest that while Facebook users are becoming increasingly concerned about their privacy and the type of information they are sharing with others, the apocalyptic predictions of mass churn from Facebook are highly overrated and likely fueled by a small but vocal group of highly engaged Facebook consumers," says Matt Kleinschmit, Senior Vice President of Media for Vision Critical.
"Too many users are just too vested in the service to delete their account and dismantle a social network they have cultivated over time," he adds.
This is the view I have long espoused, and I have shared with my clients the viewpoint that Peter Shankman shares: that no one will be abandoning Facebook in droves any time soon. To Peter’s five reasons I add a sixth:
- never underestimate the apathy of the crowds.