When you do it to yourself, you can’t blame technology, the Internet, Social Media (or anybody else).
{ 0 comments }
When you do it to yourself, you can’t blame technology, the Internet, Social Media (or anybody else).
{ 0 comments }
ReadWriteWeb has come up trumps again with a link to Veezzle, a new search engine that trawls the various free stock photo sites. I have always loved sxc.hu’s site for imagery, but this will add an extra resource for images for blog posts, powerpoint presentations, and so on. I’ve been spending money over at iStockphoto [...]
{ 1 comment }
Adding further fuel to my belief that video will be the killer app of late 2010 and all of 2011, Comscore have released stats showing that the average YouTube viewer watches a staggering 100 videos per month. The stats also show that YouTube is by far the grand-daddy of all of the online video services, [...]
{ 0 comments }
Social Media usage worldwide: Australia / Brazil lead the way The latest global survey from research house Nielsen shows Australia and Brazil are the top Social Media users in the world. Australia leads the table of most time spent, with each user spending on average 7:19:13 hours per month on Social Networks/ Blogs (SN/B) (tags: [...]
{ 0 comments }
not only how to create a social media press release, but also how to get it in front of reporters’ eyes
{ 0 comments }
Gov 2.0 in Australia This showcase has been set up to create a gallery of Australian government innovation in the Gov 2.0 space. The showcase will also be used to help government agencies and departments in pursuing their own Gov 2.0 agenda and projects. We invite you to submit your Gov 2.0 case study. Help [...]
{ 0 comments }
by Lee Hopkins on June 15, 2010 · 3 comments
Video posts often draw five times as many viewers as text posts, Gibson said
{ 3 comments }
by Lee Hopkins on June 15, 2010 · 2 comments
in tools
If you are looking for a new distribution channel for your products and services…
{ 2 comments }
Use the following killer stats to help you build an effective business case…
{ 0 comments }
Comscore says users of social media outspend non-users
{ 1 comment }
Subscribe to my business communication newsletter and receive a FREE version of my highly-regarded report, 'Master the Art and Science of Twitter for Business' (that sells for $79)
Email: Lee at LeeHopkins.com
Mobile: +61 (0)410 642 052
Postal: PO Box 503, Magill 5072, South Australia
Please note: Adelaide is GMT +9.5 -- please check your timezone with Adelaide, Australia, before you ring me. Thanks.
Current Adelaide time:
...in no order of precedence!
Create accurate price quotes & close that sale!
Award-winning ProposalKit gives your clients the detailed price quote and proposal they need so YOU close more sales (and boost your bottom line!) Finally you can quote with accuracy, increasing your profitability and professionalism. ProposalKit is easy, customizable, proven, and downloadable now! http://www.proposalkit.com
Statistics for this site are courtesy of StatCounter.com
Last month:
Visitors : 8,788
Daily av. : 283
Statistics for my site with
200+ articles on business communication
Last month:
Visitors : 14,999
Daily av. : 484
I recently picked up a copy of Bob Bly’s excellent ‘Super Productivity for Writers’ e-book and wanted to share with you some of his gems.
Here’s his seven common time wasters that he says writers (and I say everybody) should avoid:
1. Excessive blogging (more than 10 minutes per day) – unless that’s your job, of course!
2. Random web surfing (continuing to surf after you’ve found the information you need)
3. Attending meetings of writers groups, marketing clubs, etc. You can learn and network, but you lose half a day
4. Social or business lunches with other writers, editors, publishers, clients. A waste of time and you can lose nearly half a day
5. Volunteering for committees and similar activities. Every hour you spend on administrative nonsense is an hour you don’t write
6 .Sending or receiving jokes, photos, videos and other junk content via email (or my pet hate – Facebook requests to add time-sucking applications or join groups of no interest to me). Stop wasting other people’s time and yours
7 .Letting a ringing phone interrupt your writing. Get caller ID and call them back when you have finished (or better yet, set the phone’s ringing tone volume to ‘silent’ and get an answer machine to take the call for you)
Even though Bob is focusing his material on writers, of which he is a superb one, the advice found on page 22 of his book applies to all of us methinks.
As he points out on page 21, with an average lifespan of seventy- five years, we have only 27,375 days from the time we are born until the time we die. And since we’re asleep for a third of that time, we have only 18,250 days we’re actually awake and active.
How you spend this finite amount of time is mostly up to you. To maximise your productivity, income and output as a writer, writing must be a priority.
If you prefer to garden, that’s perfectly fine; but don’t complain that your colleague who spends those hours in front of the pc is getting more work done than you are. It’s your choice.
Wise words, indeed. Get a copy of this brilliant book and be careful out there…
I love Bob’s material – as I write I have 26 of his publications, each a worthy addition to my knowledge library.
Bob Bly is the man McGraw-Hill calls 'America's top copywriter.' Bob has written copy for more than 100 companies including Boardroom, Phillips, IBM, Medical Economics, AlliedSignal, and Lucent Technologies. He is the author of more than 60 books and a columnist for DM News and Early to Rise.
Making Social Media Work for Your Business - just published!


Social Media: The New Communication Landscape - for Ark Group

How to get started with podcasting in your organisation - for Melcrum Publishing
Contributing author to:
How to use social media to solve critical internal communication issues

How to communicate with hard-to-reach employees
- for Melcrum Publishing

How to use social media to engage employees - for Melcrum Publishing

These links open in new browser window

Tactical Transparency by Shel Holtz and John Havens.
A belter of a book and a 'must read' addition to any communicator's bedside reading table if they are serious about introducing social media into their communication plans. It includes a fabulous chapter on transparency and business (hint: you want to photocopy it and give it to your CEO!)

Qualitative Communication Research Methods by Thomas Lindlof and Bryan Taylor.
Not just a book for academics, it's chock-full of great ideas on how to effectively and efficiently research your employees, customers, the marketplace and other stakeholders

The Twitter Book by Tim O'Reilly and Sarah Milstein.
A fabulous book that gives a clear, clean overview of what Twitter is and WHY you should be engaging with it. THEN it goes into depth with so many tips and ideas that they should have sold the book for twice the price!
Practical SEO Copywriting: a ‘must get’ book. My mate Glenn Murray has written a bottler of a new book on search engines and copywriting.
In a cunning twist of bizarre nomenclature, he’s titled it Practical SEO Copywriting. The cheeky little fox! It’s a DIY guide to writing online copy for both human readers AND for that 400kg gorilla we lovingly call ‘Google’.
The danger, Glenn quite rightly …err …writes is that focusing too much attention on all of the supposed SEO ‘tricks of the trade’ will make your copy all but unreadable by the human brain. You know, all that stuff bandied about by the so-called SEO (search engine optimisation) experts: keyword frequency, exact string versus individual words scattered across the page, page length, alt tags, header tags, and so on.
Not that this stuff isn’t important – it all is, and more besides – but Glenn argues persuasively that by far more important is the ability to write copy that people will actually want to read – and link to!
200+ business communication articles
Lee's Doctor of Communication blog
The CommsCafe
My music from the late 1980s to mid 1990s