Informitv are reporting on Cisco’s VNI (Visual Networking Index) report that
“The combination of all forms of video will continue to exceed 90% of all global consumer internet traffic and by 2014 nearly half of it will be high-definition video”.
That translates to video traffic increasing by 7 times over the same period, from 2.7 exabytes a month to 19.5 exabytes a month. That’s a whole lotta data being pushed down the wires!
Internet video to the television display will also grow, from just over 0.1 exabyte a month in 2009 to over 4 exabytes a month in 2014, an increase of 38 times. This tallies with an interesting discussion I had with John Broome, Nestle’s Head of Marketing here in Australia yesterday, who suggested that they are looking at the increasingly divergent digital space as one that will deliver to them increased micro-niche marketing opportunities, with IP Video to the television being an important part of the mix (think of running relevant ads to a target market of mums who blog, for example, and who watch a tv channel with programming material focused entirely on their needs).
Incidentally, Nestle Australia are doing some interesting things in the social media space and I’m hoping to interview John before he heads off on hols in a fortnight’s time – watch this space.
The reason, Cisco holds, that video will grow so much is the demand being placed by increasing use of video networking and video on social networking sites – you can read that as video uploads and downloads on YouTube and Facebook.
More information over at Informitv and CiscoVNI.
