How to get five times more readers of your blog posts: add video

by Lee Hopkins on June 15, 2010 · 3 comments

in tools,video

Those fine fellows over at Ragan have just released a quasi case study on Cisco and how “Social media gets you closer to your customers for less money”.

It’s a great read, but the golden nuggets for me were the following:

The use of homegrown video has become a crucial part of Cisco’s social media strategy. In 2009, Cisco acquired Pure Digital Technologies, maker of the popular Flip handheld digital video camera, so the company evangelizes the value of self-produced video as often as possible. And [Jeanette] Gibson [director of global social media for Cisco Systems] is convinced that video is becoming an ever-greater force within social media: “It’s the next generation for communications and marketing,” she said. “If you don’t know how to use a video camera and upload video to YouTube, you’ll have to learn how very soon.”

In addition, blog authors are encouraged to post video, with the result that videos have become a significant chunk of total posts—which is key because video posts often draw five times as many viewers as text posts, Gibson said. [my emphasis]

All of which ties in with my own belief that video will be the killer app for 2011 and 2012, and sites like will really take off.

  • locspoc

    very true, i try to use video whenever possible but i think it's good to mix it up a bit and use multiple modalities because there are people who prefer videos and people who don't, i usually don't watch videos myself preferring to skim through and get the main points from reading the text

  • Cemil

    I have tried to incorporate video posts into my blog but just haven't been happy with the results.

    I don't know whether it's because I am still not comfortable having my face out there or some other fear, however I do hope to add a lot more in the near future.

  • Credit Card Collector

    I believe adding video helps.

    Why? Simple: a video is more comprehensible and more condensed than an article. Beside, it seems to be a faster way to obtain the main context than reading the article itself.

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