How to use social media to solve critical internal communication issues

by Lee Hopkins on July 26, 2010 · 6 comments

in clippings,internal communications,reviews,strategy

Click on this book cover to visit the report page on Melcrum's website My good friends at Melcrum have just released a bonza report.

How to use social media to solve critical internal communication issues is a 138-page report featuring case studies, global survey data (over 2,000 respondents) and advice on social media in business.

It features case studies from the likes of AEP, Aviva, BT, CBA, Deloitte, ERM, IDEO, ING, NetApp, Scottrade, Telstra, The Coca-Cola Company, Van Marcke Group and Virgin Media, and opinion and insight from the likes of Euan Semple, Lee Byrant, James Robertson, Ross Dawson, Shane Morris, Philippe Borremans, Gavin Heaton, yours truly and more.

Key topics include:

  • Creating the business case for social media
  • Developing a social media strategy
  • Social media technologies (and CMS integration)
  • Governance, policies and more
  • Return on investment
  • The future of social media and internal communication, including job roles

You can download an excellent and free Executive Report and purchase the full report over at Melcrum’s site. You’ll be glad you did – there is much wisdom and insight on offer!

Tip of the Akubra to Alex Manchester over at Step Two Designs (the intranet wizards) for compiling the 2,000+ responses and making sense of them all!


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    the free Executive Report is well worth a read :)

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