I’m exceptionally fortunate to be on a Marketing Week panel with Dr Crispin Butteriss and Michelle Prak, looking at the pros and cons of digital mediums in this new era of PR, fan power and brand democratisation.
Crispin is a founding director of Bang the Table, the leading provider of online community engagement services to Australian local government. Since its establishment in late 2007, Bang the Table has worked with 56 organisations including 34 Councils on over 200 web-based consultation projects involving some 170,000 citizen. Prior to Bang the Table, Crispin had a 15 year public service career and has extensive experience working with community and government stakeholders to develop public policy. Crispin’s doctorate brought adult and organisational learning into community engagement.
Michelle is one of South Australia’s leading digital communication specialists. Before heading up Hughes Public Relations’ new media capability, she managed South Australia‘s presence online as Digital Content Manager for the South Australian Tourism Commission from 2006 to 2009. She was editor of southaustralia.com and initiated the commission’s use of social media, establishing a strong presence on platforms including Twitter, Facebook and YouTube. She is a former journalist and Chief of Staff and Media Adviser to a Federal MP.
Together we hope to entertain you at our breakfast session on Thursday 26th.