Video continues its upward trend

by Lee Hopkins on August 6, 2010 · 2 comments

in clippings,tools,video

I keep telling you, video is the next killer app.

nielsen logo

Nielsen have just released a report on video, of which there are some good snippets:

  • Approximately 70% of global online consumers watch online video;
  • More than half of global online consumers watch online video in the workplace;
  • Mobile Video is already used by 11% of global online consumers: penetration is highest in Asia-Pacific and among consumers in their late 20s;
  • Tablet PCs are expanding the definition of mobile video. Globally, 11% of online consumers already own or plan to purchase a tablet PC (such as an iPad) in the next year;
  • Connected consumers in Asia-Pacific are 45 percent more likely to use mobile video than the global average;
  • Claimed interest for Tablet PCs is highest in MEAP markets: Middle East, Africa and Pakistan. Connected Pakistanis are twice as likely as the global population to say they own or are interested in a Tablet PC.

A whole raft of interesting findings – I recommend you check them out. And then go out and buy yourself a Flip mino.


  • http://trafcom.com Donna Papacosta

    I agree that video's growth is explosive. My only beef with the Flip camera is the lack of an audio input. (The Kodak zi8 has one.) To me, bad audio makes for bad video.

  • http://www.LeeHopkins.net/ Lee Hopkins

    The lack of audio input *can* be an obstacle, but only when you're in noisy places. My carcam vidblogs are very often filmed with the flip, and you'd be hard-pressed to tell the difference between I'm using the flip and when I'm using my canon camcorder with sony lapel mic.

    Yet I totally agree with you — bad audio makes for bad output, no matter whether it's a vidcast or a podcast

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