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Twitter, Facebook, YouTube and others are rife with customer service stories – most of them negative – and this is having real game-changing consequences for many companies.
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The popularity of social media has not reduced the need to to have an email marketing plan as part of your Internet marketing strategy, but there does need to be a reassessment of how you integrate and optimize the strengths of each of these 2 internet mediums as part of your marketing planning.
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Draw attention to your competitors’ social-media activities. “The C-suite gets influenced by stories about peer organizations. If you say rivals are doing this, you get their attention pretty quickly,” Fine said.
