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As it happens, lots of organizations publish their social media guidelines online, ready for you to review and use yourself. Here are 57 61 great social media policy templates and resources to use when building your own. (thanks for the suggestions in the comments!)
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US-based Delta Airlines secured nothing if only bragging rights last week when it unveiled the world’s first airline booking engine within Facebook. Obvious questions came over its effectiveness as a marketing tool, value to the consumer, impact on its existing booking channels and integration (or not) with existing social media features on Facebook.
The answers to all of these take nothing away from the fact that Delta is taking Facebook seriously and its move is likely to trigger a wave of similar applications being launched by other airlines.
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Which just goes to show that any brand—be they catering to expensive tastes or not—can take advantage of Facebook Pages to connect with their evangelists. Will you?
