Generation Z reveal expectations for a digital future in global study by Habbo Hotel

by Lee Hopkins on October 6, 2010 · 2 comments

in clippings,second life & 3d virtual worlds

A recent study by Habbo Hotel found that 34% of Australian teenagers thought they could use the same style writing/speech in offline situations.

The study shows how

  • Teens are incorporating a new internet vernacular within their vocabulary.
  • SMS and online chat abbreviations are being used alongside more traditional language.
  • Over a third of those surveyed (34 per cent) felt that the informal language they use online could be transferred into offline situations and used as they grow up.
  • 29 per cent still believe that they need to speak more formally in offline contexts
  • 31 per cent felt that they needed to stop using abbreviations outside of the internet

Research conducted worldwide to mark the 10th anniversary of teen virtual community Habbo Hotel has revealed how the internet will continue to impact the future of today’s teenagers.

Over 49,000 digital natives aged 11 – 18 shared their predictions on how the internet will shape content consumption, online safety, language and education in the future.

Beyond the impact on language, the teens questioned felt that the internet is having an impact on education, with 46 per cent of teens believing that virtual worlds will one day be used regularly in schools. Teens also prefer the digital approach to learning with 43 per cent of those questioned finding it easiest to learn from the internet. Only 16 per cent chose books as their preferred way of learning new things whilst 38 per cent liked to use a combination of the two. 

With 64 per cent of the teens questioned claiming that online interaction has improved their confidence, it comes as no surprise that Generation Z are building social networks beyond those which are physically within reach – the majority of teens having between 100 and 200 online friends.

Oh, and in case you were thinking that Habbo Hotel is a tiny enterprise inhabited by a few anti-social boys, Habbo Hotel is the world’s largest virtual community for teens. Currently there are Habbo communities in 31 countries on six continents. To date, over 165 million characters have been created and over 16.5 million unique users worldwide visit Habbo Hotel each month.

It is much like Second Life – still present, still very active, but no longer the focus of the mainstream media’s attention.


  • http://twitter.com/svivaisrael Sviva Israel

    Interesting that your article states they have members aged 11-18, when according to US federal law, and according to their site rules, they are only allowed to accept members over 13…

  • http://www.LeeHopkins.net/ Lee Hopkins

    Hmmm… now that IS interesting, isn’t it? I shall investigate further…

    Cheers for the heads-up

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