Holden’s social media team, led by the uber smart Andrea Matthews, have been working hard with their marketing people to come up with some cracking promotional ideas recently.
Users can create their own unique designs for the Spark and then can share via Facebook and Twitter to encourage friends to vote for their car or get them to create their own. It also uses Facebook Connect so people can upload pictures from their albums and use within their own car design. Very clever. You can see my ‘Mylor 05’ Barina here and vote for it [grin].
Sadly, even though Holden are giving away weekly prizes that include an iPad, you can’t view your car on an iPad because the site is designed in Flash; Apple HQ and Adobe, Flash’s owners, don’t play nicely together at the moment.
As if that wasn’t enough to get the ‘leetle grey cells’ of Hercule Poirot fame working, Holden have just launched a neat game to let you know about their new range of Commodores.
Called the HoldenIQTest, it pits you against others from around Australia to see who has the highest ‘smarts’ (according to Holden). The ‘test’ comprises of a series of neat little games and puzzles, and having taken the overall test twice in order to improve my score, I can confirm that the English language tests were different both times.
As I type this, I’m ranked 27 out of 66 across the nation, with a score of 330. Ms Matthews scored 374 so I have a way to go before I’m offering a serious challenge to her. According to the test results in front of me, women are smarter than men (where have I heard that before) and the ACT is the smartest territory or state. Gen Y is the smartest generation, people with brown hair smarter than other hair shades, and the best drivers are those who prefer automatics rather than manuals.
Of course, you can invite your friends on Facebook to play and compare themselves to you, plus tweet that you’ve played the game (neither tell the world your score; that’s up to you if you want to).
All in all, very clever campaigns that are very smoothly tying in Facebook and Twitter.
Well done, Holden!