Dell to launch a swarm on social media

by Lee Hopkins on November 18, 2010 · 1 comment

in clippings,marketing

Dell logo
Dell today announced the imminent launch (next Wednesday, 17th Nov 2010) of Dell Swarm here in Aus/NZ.

Que?

Dell Swarm is a cool way of buying ‘stuff’ online through Dell’s online portal and getting a nice discount (somewhere between 20 – 50 per cent) if there’s enough of you buying the same product.

It works like this:

  • You want a new Alienware laptop but you can’t afford to buy it at its full-fat online price;
  • You create a ‘hive’ at the Dell site so that others can ‘swarm’ to it and pledge to buy it too;
  • If enough folks pledge to buy it (the number is pre-set for everyone to see)then Dell pledges to sell it to you at that reduced price.

Here’s the catch: you only have 48 hours to take advantage of each swarm. If you miss out, you have to create a new ‘hive’ and through Facebook Connect and other sharing tools encourage others to swarm to the hive and pledge to buy the kit at the agreed reduced price.

If too many swarm in the 48 hours it’s ‘first come, first served’, but that just means that others will no doubt create a ‘hive’ around which to swarm. Dell agrees to honour each hive.

But it’s not just limited to Dell computers; Canon are on-board, as are Kogan, as are Bose, and a growing number of companies, so that you can purchase cool stuff at a bargain price.

But make no mistake – this is no ‘back of the bike shed, seconds, or end-of-line’ material you are being offered! You are getting the latest kit at a bargain price. You can even keep an ebay-style ‘watch’ on items to make sure you don’t miss out!

Whilst there IS an affiliate scheme attached to this, the scheme is not multi-level, so you don’t get a discount for getting several tiers of purchasers ‘under’ you, network-marketing style.

The idea has been tested before in Singapore and Canada; the bugs have been ironed out of the system and now we here in Aus/NZ get to play with a full-featured swarm site next week.

There’s no link yet (hint: dellswarm.com.au might be it) but when it goes live I’ll tweet it as soon as I get the link myself (follow me on twitter).

Personally, I’m looking to nab me a 27” or 30” monitor at a swarm price, as even two 24” monitors aren’t good enough for me anymore (#firstworldproblems).

There’s currently no way of interacting with other members of a particular swarm, but that’s promised to be coming in the next iteration of the site.

Thanks to Dell for flying me up to Sydney and letting me be ‘in’ on this.


  • http://www.banidincriza.webatu.com Andrew

    That`s a good thing. Buyers are always searching for discounts.

Previous post:

Next post: