January 2011

Sharpening the saw, amazingly

by Lee Hopkins on January 31, 2011 · 3 comments

in Uncategorized

Don’t know about you, but I’m looking forward to picking up a copy of Arthur Plotnick’s forthcoming book, Better Than Great: A Plenitudinous Compendium of Wallopingly Fresh Superlatives – Posted using BlogPress from my iPad Location:Scotland Rd,Mile End South,Australia

You will need well-defined goals for your social CRM strategy. If you just want to track what customers are saying about your brand on the web, then a social media monitoring application will suffice. But if you want to analyze that data, identify influencers, or spot trends, you should explore social analytics.

Melcrum free intranet case study

by Lee Hopkins on January 24, 2011 · 1 comment

in Uncategorized

Download a free feature length case-study from the Commonwealth Bank of Australia which details how web and communication teams worked hand-in-hand to create an intranet that encourages collaboration across the organisation

It’s getting very close. The publication, that is, of my second report into social media for Ark Group, and you can benefit from its impending arrival. AUD$100 pre-publication discount available until 5pm Monday 24 January 2011. Reserve your copy NOW. Go to Scribe or download a pdf order form. So how confident are you that […]

I’ve just spent half an hour compiling some stats from Facebook’s advertising engine. I thought you may be interested to see what I found.

More and more communicators want practical tips and shortcuts for high-quality short videos

Shel Holtz has a great post about the current and potential uses of QR codes for retail businesses. That reminded me of my experience a few months ago at my local Best Buy. I was looking for the furniture on which you set a large flat-panel television, but the cards attached to each floor sample […]

G’day or Hello–which is it? A campaign

by Lee Hopkins on January 17, 2011 · 3 comments

in miscellaneous

Wouldn’t it be bonzer to drop one word into a communication that helps keep alive such a rich linguistic heritage? Good onya

Do you aspire to be a communication strategist who delivers value to your business? After three days at Melcrum’s internationally recognised Black Belt Program you will go from being a day-to-day ‘doer’ to a strategic business partner, focusing on outcomes, not just outputs. The next available courses in Australia are: 22-24 February, Sydney, UNSW CBD […]

Queensland floods – such sadness

by Lee Hopkins on January 11, 2011 · 1 comment

in Uncategorized

My heart goes out to the victims of the Queensland floods. We are constantly reminded that this is a country of harsh and sometimes cruel beauty. Through bushfires, through droughts and now through floods, there is never a decade that does not bring grief and despair to a generation, as it brings sublime beauty to […]