January 2011

Sharpening the saw, amazingly

by Lee Hopkins on January 31, 2011 · 3 comments

in Uncategorized

Don’t know about you, but I’m looking forward to picking up a copy of Arthur Plotnick’s forthcoming book, Better Than Great: A Plenitudinous Compendium of Wallopingly Fresh Superlatives – Posted using BlogPress from my iPad Location:Scotland Rd,Mile End South,Australia

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You will need well-defined goals for your social CRM strategy. If you just want to track what customers are saying about your brand on the web, then a social media monitoring application will suffice. But if you want to analyze that data, identify influencers, or spot trends, you should explore social analytics.

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Melcrum free intranet case study

by Lee Hopkins on January 24, 2011 · 1 comment

in Uncategorized

Download a free feature length case-study from the Commonwealth Bank of Australia which details how web and communication teams worked hand-in-hand to create an intranet that encourages collaboration across the organisation

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It’s getting very close. The publication, that is, of my second report into social media for Ark Group, and you can benefit from its impending arrival. AUD$100 pre-publication discount available until 5pm Monday 24 January 2011. Reserve your copy NOW. Go to Scribe or download a pdf order form. So how confident are you that […]

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I’ve just spent half an hour compiling some stats from Facebook’s advertising engine. I thought you may be interested to see what I found.

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More and more communicators want practical tips and shortcuts for high-quality short videos

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Shel Holtz has a great post about the current and potential uses of QR codes for retail businesses. That reminded me of my experience a few months ago at my local Best Buy. I was looking for the furniture on which you set a large flat-panel television, but the cards attached to each floor sample […]

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G’day or Hello–which is it? A campaign

by Lee Hopkins on January 17, 2011 · 3 comments

in miscellaneous

Wouldn’t it be bonzer to drop one word into a communication that helps keep alive such a rich linguistic heritage? Good onya

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Do you aspire to be a communication strategist who delivers value to your business? After three days at Melcrum’s internationally recognised Black Belt Program you will go from being a day-to-day ‘doer’ to a strategic business partner, focusing on outcomes, not just outputs. The next available courses in Australia are: 22-24 February, Sydney, UNSW CBD […]

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Queensland floods – such sadness

by Lee Hopkins on January 11, 2011 · 1 comment

in Uncategorized

My heart goes out to the victims of the Queensland floods. We are constantly reminded that this is a country of harsh and sometimes cruel beauty. Through bushfires, through droughts and now through floods, there is never a decade that does not bring grief and despair to a generation, as it brings sublime beauty to […]

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