Facebook demographics in Australia

As part of some preparation work for a radio interview with ABC891 later this morning, I’ve just spent half an hour compiling some stats from Facebook’s advertising engine. I thought you may be interested to see what I found.

Bear in mind that this is a snapshot taken in the early hours of Friday morning, 21st January 2011 – things could have changed by lunchtime.

Bear also in mind that there is some 200,000 or so discrepancy amongst key total numbers; I don’t have access to FB’s raw data so I figure there’s some number/average jiggery-pokery that’s going on that is double-counting or leaving numbers out. But even with a 200,000+ discrepancy, these are still hopefully interesting/useful numbers.

Facebook – Australia

All

Male

Female

13-17

1,308,200

632,700

670,680

male %

18-25

2,725,080

1,332,660

1,356,280

26-35

2,328,120

1,064,100

1,196,140

female %

36-45

1,421,100

588,920

786,660

46-55

890,860

341,020

517,140

55+

751,740

309,520

403,420

9,425,100

4,268,920

4,930,320

9,199,240

All

9,357,740

Adelaide

602,440

Brisbane

1,427,480

Darwin

43,600

Gold Coast

110,920

Hobart

114,060

Launceston

34,900

Melbourne

2,063,900

Newcastle

50,600

Perth

844,760

Sydney

2,489,480

rural

Wollongong

25,440

7,807,580

1,550,160

* The line under the Male and Female figures leads to a total for Male + Female, which you will notice is different from ‘All’

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Mariah Gillespie

awesome stats – thanks for that! may i ask where/how you compiled them for future reference? Cheers
http://www.LeeHopkins.net/ Lee Hopkins

G’day Mariah,

Thanks for your comment. I got the stats from FB’s advertiser
stats which you have access to when you create a Page.
Janet Hopkins

Fantastic stats, thank-you. Inspired me to write my first blog post. Are you going to come over for the #mentalhealth2.0 unconference on Feb 25? http://ow.ly/3KlP1 Over 120 registrations so far! Very exciting.
http://www.LeeHopkins.net/ Lee Hopkins

Thanks for the comment, Janet, and glad that it helped you write your first post – what’s the url???

As for #mentalhealth2.0 Unconference – try and keep me away! I’ve been tweeting with Ed Harran about it, and I’m not going to bother filling in the rego form – consider me there! (I may need to camp out on your kitchen floor or a spare sofa, if Ed doesn’t have one – and I haven’t even asked him yet!)
http://www.internetmarketingadelaide.com Nick Morris

Thanks for the stats Lee, I think I’ll blog about them.
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