As part of some preparation work for a radio interview with ABC891 later this morning, I’ve just spent half an hour compiling some stats from Facebook’s advertising engine. I thought you may be interested to see what I found.
Bear in mind that this is a snapshot taken in the early hours of Friday morning, 21st January 2011 – things could have changed by lunchtime.
Bear also in mind that there is some 200,000 or so discrepancy amongst key total numbers; I don’t have access to FB’s raw data so I figure there’s some number/average jiggery-pokery that’s going on that is double-counting or leaving numbers out. But even with a 200,000+ discrepancy, these are still hopefully interesting/useful numbers.
* The line under the Male and Female figures leads to a total for Male + Female, which you will notice is different from ‘All’