Facebook demographics in Australia–late January, 2011

by Lee Hopkins on January 21, 2011 · 6 comments

in marketing

facebook

As part of some preparation work for a radio interview with ABC891 later this morning, I’ve just spent half an hour compiling some stats from Facebook’s advertising engine. I thought you may be interested to see what I found.

Bear in mind that this is a snapshot taken in the early hours of Friday morning, 21st January 2011 – things could have changed by lunchtime.

Bear also in mind that there is some 200,000 or so discrepancy amongst key total numbers; I don’t have access to FB’s raw data so I figure there’s some number/average jiggery-pokery that’s going on that is double-counting or leaving numbers out. But even with a 200,000+ discrepancy, these are still hopefully interesting/useful numbers.

Facebook – Australia      
   All   Male   Female     
13-17          1,308,200        632,700        670,680    male % 
18-25          2,725,080    1,332,660    1,356,280                   46
26-35          2,328,120    1,064,100    1,196,140   female %
36-45          1,421,100        588,920        786,660   54
46-55              890,860        341,020        517,140    
55+              751,740        309,520        403,420    
           9,425,100     4,268,920     4,930,320      9,199,240
    clip_image002[10]
 

     
All          9,357,740        
           
Adelaide              602,440        
Brisbane          1,427,480        
Darwin                43,600        
Gold Coast              110,920        
Hobart              114,060        
Launceston                34,900        
Melbourne          2,063,900        
Newcastle                50,600        
Perth              844,760        
Sydney          2,489,480    rural     
Wollongong                25,440        
           7,807,580      1,550,160    

 

* The line under the Male and Female figures leads to a total for Male + Female, which you will notice is different from ‘All’


  • Mariah Gillespie

    awesome stats – thanks for that! may i ask where/how you compiled them for future reference? Cheers

  • http://www.LeeHopkins.net/ Lee Hopkins

    G’day Mariah,

    Thanks for your comment. I got the stats from FB’s advertiser
    stats which you have access to when you create a Page.

  • Janet Hopkins

    Fantastic stats, thank-you. Inspired me to write my first blog post. Are you going to come over for the #mentalhealth2.0 unconference on Feb 25? http://ow.ly/3KlP1 Over 120 registrations so far! Very exciting.

  • http://www.LeeHopkins.net/ Lee Hopkins

    Thanks for the comment, Janet, and glad that it helped you write your first post – what’s the url???

    As for #mentalhealth2.0 Unconference – try and keep me away! I’ve been tweeting with Ed Harran about it, and I’m not going to bother filling in the rego form – consider me there! (I may need to camp out on your kitchen floor or a spare sofa, if Ed doesn’t have one – and I haven’t even asked him yet!)

  • http://www.internetmarketingadelaide.com Nick Morris

    Thanks for the stats Lee, I think I’ll blog about them.

  • Pingback: Mental Health 2.0 Unconference is nearly here! | Lantern – Shining Light on Mental Health

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