I’m proud to announce that my report, ‘Making social media work for your business’ is now available for online purchase. Purchase in Australia ::: Purchase in UK This is the second report into social media that I’ve written for Ark Publications — the first written eighteen months ago. A lot has happened since then! Making [...]
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Some days there are too many hours filled with ‘stuff’ and not enough time to blog. The last few days have been like that. So, here’s a random selection of the weird and the wonderful that has crossed over the transom here at BetterComms Towers. Should prospective employers be allowed to look through your personal [...]
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There’s a wealth of information that Frankie kindly shares, including that the Megan Washington advert (specifically shot for the campaign) generated over 10,000 ‘likes’ on Dell’s Facebook page.
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Just published up on my Slideshare account. Companyxyz socmed-shouldwe View more presentations from Lee Hopkins. Technorati Tags: social media, wch_foundation, facebook, twitter, telstra, groupon, kenneth cole, vodafoneuk, rspcasa, risks, benefits, case study, case studies, business communication, lee hopkins Tweet
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Just came across this gem by accident and figured you NEED to watch it. Brilliant! Technorati Tags: box hill, tafe, box hill tafe, australia, social media, social networking, 2010, stats, statistics, figures, facts, business communication, lee hopkins Tweet
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But in this age of Google and a million observant eyes (and SnagIt), the tweet lives on
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My top presentation guru, Garr Reynolds, recently posted about a TEDx presentation by Brene Brown, a professor at the University of Houston who touches on some key issues related to her work on vulnerability, courage, authenticity, and shame in a recent presentation at TEDxHouston. Says Garr, I’m always looking for good examples of regular people [...]
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Subscribe to my business communication newsletter and receive a FREE version of my highly-regarded report, 'Master the Art and Science of Twitter for Business' (that sells for $79)
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Measuring the Impact and ROI of Social Media - NEW
Making Social Media Work for Your Business
Social Media: The New Communication Landscape - for Ark Group
How to get started with podcasting in your organisation - for Melcrum Publishing
Contributing author to:
Best practices in social media governance
How to use social media to solve critical internal communication issues
How to communicate with hard-to-reach employees - for Melcrum Publishing
How to use social media to engage employees - for Melcrum Publishing
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Tactical Transparency by Shel Holtz and John Havens.
A belter of a book and a 'must read' addition to any communicator's bedside reading table if they are serious about introducing social media into their communication plans. It includes a fabulous chapter on transparency and business (hint: you want to photocopy it and give it to your CEO!)
Qualitative Communication Research Methods by Thomas Lindlof and Bryan Taylor.
Not just a book for academics, it's chock-full of great ideas on how to effectively and efficiently research your employees, customers, the marketplace and other stakeholders
The Twitter Book by Tim O'Reilly and Sarah Milstein.
A fabulous book that gives a clear, clean overview of what Twitter is and WHY you should be engaging with it. THEN it goes into depth with so many tips and ideas that they should have sold the book for twice the price!
Practical SEO Copywriting: a ‘must get’ book. My mate Glenn Murray has written a bottler of a new book on search engines and copywriting.
In a cunning twist of bizarre nomenclature, he’s titled it Practical SEO Copywriting. The cheeky little fox! It’s a DIY guide to writing online copy for both human readers AND for that 400kg gorilla we lovingly call ‘Google’.
The danger, Glenn quite rightly …err …writes is that focusing too much attention on all of the supposed SEO ‘tricks of the trade’ will make your copy all but unreadable by the human brain. You know, all that stuff bandied about by the so-called SEO (search engine optimisation) experts: keyword frequency, exact string versus individual words scattered across the page, page length, alt tags, header tags, and so on.
Not that this stuff isn’t important – it all is, and more besides – but Glenn argues persuasively that by far more important is the ability to write copy that people will actually want to read – and link to!
