February 2011

I’m proud to announce that my report, ‘Making social media work for your business’ is now available for online purchase. Purchase in Australia  :::  Purchase in UK This is the second report into social media that I’ve written for Ark Publications — the first written eighteen months ago. A lot has happened since then! Making […]

Too many hours, not enough time

by Lee Hopkins on February 22, 2011 · 5 comments

in clippings

Some days there are too many hours filled with ‘stuff’ and not enough time to blog. The last few days have been like that. So, here’s a random selection of the weird and the wonderful that has crossed over the transom here at BetterComms Towers. Should prospective employers be allowed to look through your personal […]

There’s a wealth of information that Frankie kindly shares, including that the Megan Washington advert (specifically shot for the campaign) generated over 10,000 ‘likes’ on Dell’s Facebook page.

I strongly recommend you listen to the podcast yourself!

Just published up on my Slideshare account. Companyxyz socmed-shouldwe View more presentations from Lee Hopkins. Technorati Tags: social media, wch_foundation, facebook, twitter, telstra, groupon, kenneth cole, vodafoneuk, rspcasa, risks, benefits, case study, case studies, business communication, lee hopkins

Classic correction notice

by Lee Hopkins on February 11, 2011

in humour

This picture says 30,000 words

Just came across this gem by accident and figured you NEED to watch it. Brilliant!   Technorati Tags: box hill, tafe, box hill tafe, australia, social media, social networking, 2010, stats, statistics, figures, facts, business communication, lee hopkins

VW: on message and very amusing

by Lee Hopkins on February 7, 2011 · 1 comment

in clippings,marketing

A superb new commercial from VW

But in this age of Google and a million observant eyes (and SnagIt), the tweet lives on

My top presentation guru, Garr Reynolds, recently posted about a TEDx presentation by Brene Brown, a professor at the University of Houston who touches on some key issues related to her work on vulnerability, courage, authenticity, and shame in a recent presentation at TEDxHouston. Says Garr, I’m always looking for good examples of regular people […]