February 2011

I’m proud to announce that my report, ‘Making social media work for your business’ is now available for online purchase. Purchase in Australia  :::  Purchase in UK This is the second report into social media that I’ve written for Ark Publications — the first written eighteen months ago. A lot has happened since then! Making […]


Too many hours, not enough time

by Lee Hopkins on February 22, 2011 · 5 comments

in clippings

Some days there are too many hours filled with ‘stuff’ and not enough time to blog. The last few days have been like that. So, here’s a random selection of the weird and the wonderful that has crossed over the transom here at BetterComms Towers. Should prospective employers be allowed to look through your personal […]


There’s a wealth of information that Frankie kindly shares, including that the Megan Washington advert (specifically shot for the campaign) generated over 10,000 ‘likes’ on Dell’s Facebook page.


I strongly recommend you listen to the podcast yourself!


Just published up on my Slideshare account. Companyxyz socmed-shouldwe View more presentations from Lee Hopkins. Technorati Tags: social media, wch_foundation, facebook, twitter, telstra, groupon, kenneth cole, vodafoneuk, rspcasa, risks, benefits, case study, case studies, business communication, lee hopkins


Classic correction notice

by Lee Hopkins on February 11, 2011 · 0 comments

in humour

This picture says 30,000 words


Just came across this gem by accident and figured you NEED to watch it. Brilliant!   Technorati Tags: box hill, tafe, box hill tafe, australia, social media, social networking, 2010, stats, statistics, figures, facts, business communication, lee hopkins


VW: on message and very amusing

by Lee Hopkins on February 7, 2011 · 1 comment

in clippings,marketing

A superb new commercial from VW

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But in this age of Google and a million observant eyes (and SnagIt), the tweet lives on


My top presentation guru, Garr Reynolds, recently posted about a TEDx presentation by Brene Brown, a professor at the University of Houston who touches on some key issues related to her work on vulnerability, courage, authenticity, and shame in a recent presentation at TEDxHouston. Says Garr, I’m always looking for good examples of regular people […]

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