BCR074: Interview with Frankie Moore, Consumer Senior Marketing Manager at Dell, about the latest XPS campaigns
It was my pleasure yesterday to interview Frankie about the role of social media within Dell’s new-look XPS range of laptops (replacing the Studio XPS).
There’s a wealth of information that Frankie kindly shares, including that the Megan Washington advert (specifically shot for the campaign) generated over 10,000 ‘likes’ on Dell’s Facebook page.
If you have time, watch the very clever ‘stage one of the campaign’ related videos from Dell called, ‘Choose your artist…’ Very clever, indeed.
Listen to the podcast and hear which online social channels Frankie used and why. Great listening!
Technorati Tags: dell, xps, frankie moore, australia, new zealand, anz, laptop, megan washington, advert, facebook, channel, generation y, gen y, campaign, consumer, marketing, business communication, lee hopkins
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