BCR072: Interview with Andrea Matthews, Social Media & Digital Communications Manager, Holden Australia

by Lee Hopkins on March 15, 2011 · 2 comments

in bcr pod/vidcast,podcasting

Holden Barina campaign statsRecorded a little while ago, but held back so that final figures could be released on a campaign she had run online.

The ‘Design a Barina’ campaign has produced some fantastic results for Holden:

  • 62,180 unique visits;
  • 10,109 designs submitted;
  • 259,978 votes received;
  • average time on site a whopping 41 minutes!

Have a listen to the whole podcast to hear Andrea explain the ‘why’ and ‘what’ and ‘how’ of her social media strategy for 2011 — a fantastic insight!

Thanks for giving me the time, Andrea, out of your busy day to let me grill you about what you and Holden are doing and achieving.

You can download our 32-minute chat [29mb] for later listening, or not take advantage of the power of rss subscription and ensure you automatically and painlessly catch each new edition of my podcast and vidcast in iTunes as and when I publish them.

  • Stuart

    Gotta love that 41 minutes – that’s an awesome amount of time to engage people on your website

    Stuart

  • http://www.LeeHopkins.net/ Lee Hopkins

    Totally agree – I’d kill for that sort of engagement on my sites! [grin]

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