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2011 April

April 2011

THIS WEEKEND, whilst relaxing at one of the numerous vineyard cellar doors we enjoy here in the Adelaide Hills, I stumbled across a post written many months ago by my personal comms guru, Shel Holtz. The article was about an example of the power of HTML5 (the next specification of web coding) that we communicators […]

MY FELLOW Adelaidians Sarah, Jason and Mal have just released their first podcast. Episode 001 of the Communication Junction is now available on iTunes and via their website, and a cracking first episode it is, too. They look at communication agencies from the perspective of clients and subtly ask if some Adelaide agencies are lying […]

Delicious lives on!

by Lee Hopkins on April 28, 2011 · 1 comment

in tools

Yea, the future of bookmarking site Delicious is secure! Delicious is an essential part of my workflow and the possibility that it was going to languish and die under Yahoo!’s new business direction caused huge conniptions and ripples throughout the online communities on Twitter, Facebook and other parts of the interwebs. If you’ve never used […]

It’s time to go beyond the simple metrics of opens and clicks to more meaningful metrics that truly give marketers insights.

MY FRIENDS at Ragan are putting together a great webinar on how to make hospital videos that enthral employees and tell compelling patient stories. If only the hospitals of Australia would let their communication specialists take advantage of such webinars… [sigh] Even if you’re on a tight budget, you’ll find out how to produce higher […]

Why do coffee shops in Australia fail in the most basic of customer service elements?

BCR080: On symbols and conversations

by Lee Hopkins on April 22, 2011

in bcr pod/vidcast

BCR080 : Wed 20th April 2011   Ok, I realise it should be "around which", not "around what"… Consider me slightly distracted — I *was* driving at the time [smile]. A short video asking if you and your organisation were considering hiring professional analysts to look at how you converse with your audiences. You can […]

Coincidence or not? You decide. To say I’m disappointed is an understatement. A talk being organised by ‘Advantage SA’ about social media has the following promo graphic: Note how the title of the talk closely resembles the title of my recently-published report for Ark Group: Then, to add insult to injury, the ‘Advantage SA’ people […]

Ragan have written a great piece on the five essential metrics you should be tracking via Facebook Insights. In essence, the five areas are: Tab views; External referrals; Post feedback; Monthly active users; and Page views. Raganite Arik Hanson gives great detail on ‘why’ you should be tracking those metrics over on Ragan’s PR Daily. […]

A viral video that breaks all the rules

by Lee Hopkins on April 13, 2011 · 1 comment

in marketing,tools,video

It just goes to show that you CAN have success online, even if your video isn’t forehead-slappingly funny or featuring great dance moves