THIS WEEKEND, whilst relaxing at one of the numerous vineyard cellar doors we enjoy here in the Adelaide Hills, I stumbled across a post written many months ago by my personal comms guru, Shel Holtz. The article was about an example of the power of HTML5 (the next specification of web coding) that we communicators [...]
Yea, the future of bookmarking site Delicious is secure! Delicious is an essential part of my workflow and the possibility that it was going to languish and die under Yahoo!’s new business direction caused huge conniptions and ripples throughout the online communities on Twitter, Facebook and other parts of the interwebs. If you’ve never used [...]
It’s time to go beyond the simple metrics of opens and clicks to more meaningful metrics that truly give marketers insights.
Why do coffee shops in Australia fail in the most basic of customer service elements?
BCR080 : Wed 20th April 2011 Ok, I realise it should be "around which", not "around what"… Consider me slightly distracted — I *was* driving at the time [smile]. A short video asking if you and your organisation were considering hiring professional analysts to look at how you converse with your audiences. You can [...]
Ragan have written a great piece on the five essential metrics you should be tracking via Facebook Insights. In essence, the five areas are: Tab views; External referrals; Post feedback; Monthly active users; and Page views. Raganite Arik Hanson gives great detail on ‘why’ you should be tracking those metrics over on Ragan’s PR Daily. [...]