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One in three Australians would prefer to be punched in the face by Justin Bieber than lose their mobile

One in three Australians would prefer to be punched in the face by Justin Bieber than lose their mobile

by Lee Hopkins on April 9, 2011 · 4 comments

in tools

justin beiber What a great headline, huh?!!

It’s also a finding from research Norton conducted1 into how Australians feel about their mobile phones (in particular, smartphones).

The survey also found that 42 per cent of consumers in Australia have fallen victim to mobile phone loss or theft, yet only 41 per cent of Australian consumers have a password protecting their mobiles, making it clear that there is a growing need to protect important and personal information stored on mobile devices.  

As annoying as it is to lose their mobile phones, 48 per cent of victims considered the loss of contact information and concerns over privacy the worst part of the experience and also a significant inconvenience. 

Frustration, anger and annoyance were the most common feelings Australian consumers experienced when their mobile phone was lost or stolen, likely because 77 per cent could neither remotely lock nor remotely wipe their phone’s memory afterwards and over half of all mobile users did not password protect their phones. 

An overwhelming majority of respondents contacted their mobile service provider to resolve the situation as the first step and ultimately reported that it cost an average of AUD$197 to resolve.

More than half of the victims said that they were willing to pay a ransom (an average of AUD $140) to resolve the situation.  More often than not though, it is a case of “finders, keepers”, for lost and stolen mobile phones.  Getting help may not entirely be straightforward either, with less than 10 per cent of Australians agreeing that it is easy to get help to recover a stolen or lost mobile phone.  Most agree that there are a limited number of resources available in such occasions, with 84 per cent of consumers indicating that the experience was stressful.

Symantec recently introduced a beta of Norton Mobile Security as part of the Norton Everywhere three-part initiative, which will address some of today’s most common issues for smartphones, including device loss and data protection.  Norton Mobile Security will allow users to locate and remotely wipe or lock their lost or stolen Android phones with a quick text message. Consumers can currently download a free limited-trial beta version directly from the Android Market. There’s currently no beta for the iPhone.



1 Norton Mobile Survey. The Norton Mobile Survey is based on research conducted in January 2011 by The Leading Edge, an independent market research firm, on behalf of Symantec Corporation. The Leading Edge conducted an online survey among 500 adults, between the ages 18 and 54, within each of the following six markets: Australia, Singapore, India, Taiwan, China and Japan.   Sample size comprised of 51% female and 49% male and 35% owned standard mobile phones while 65% were owners of smartphones – with an average of 18 free Apps and an average of 3 paid Apps.

  • http://www.facebook.com/AdrianBrienAutomotive Adrian Brien Automotive

    True, I would hate to lose my mobile!

  • http://www.gohost.in Web Hosting India

    Really its too different topic.. Nobodies don’t like lose their mobile..

  • http://www.LeeHopkins.net/ Lee Hopkins

    Loc, normally I mark as ‘spam’ any comments left by organisations, but because I know you I’ll let you off the hook this once :)

  • http://www.odigma.com/ facebook fans

    Great post. I will never loose my mobile for sure.

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