It’s not funny.
It has no celebrities in it.
It wasn’t shot with a Flip mino.
But a movie called, “A Day Made of Glass” has garnered 11.5 million views in just two months. No one can figure out why.
It just goes to show that you CAN have success online, even if your video isn’t forehead-slappingly funny or featuring great dance moves.
“A Day Made of Glass” proves a viral video doesn’t have to fit in some predetermined box in terms of length or content, John Mannion, executive vice president of client relations for Doremus, the communications firm that produced it, says.
“It doesn’t have to be funny. It doesn’t have to be short. It doesn’t have to have quirky, bizarre people in it,” he says. “You can actually do something straight.”
Hat tip to the folks at Ragan for the story.