A viral video that breaks all the rules

by Lee Hopkins on April 13, 2011 · 1 comment

in marketing,tools,video

It’s not funny.

It has no celebrities in it.

It wasn’t shot with a Flip mino.

But a movie called, “A Day Made of Glass” has garnered 11.5 million views in just two months. No one can figure out why.

A true viral success–but no-one can quite figure out why

It just goes to show that you CAN have success online, even if your video isn’t forehead-slappingly funny or featuring great dance moves.

“A Day Made of Glass” proves a viral video doesn’t have to fit in some predetermined box in terms of length or content, John Mannion, executive vice president of client relations for Doremus, the communications firm that produced it, says.

“It doesn’t have to be funny. It doesn’t have to be short. It doesn’t have to have quirky, bizarre people in it,” he says. “You can actually do something straight.”

Hat tip to the folks at Ragan for the story.


  • http://www.internetmarketingadelaide.com Nick Morris

    Is that 11.5 million complete views?

    I have to say that I don’t think I would’ve watched the whole thing had I seen it somewhere other than your blog.

    Often the videos that ‘go viral’ do so by getting lucky rather than by being good quality. The Evolution of Dance video was the most watched on youtube for some time… did it deserve it?

    The other thing that helps is having a good distribution network. If you can get the right people to blog about, tweet or post on facebook it can make a world of difference to the success of your viral video.

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