Potential plagiarism alert: When others seemingly use your words for their own profit.

by Lee Hopkins on April 21, 2011 · 3 comments

in ethics

Coincidence or not? You decide.

To say I’m disappointed is an understatement.

A talk being organised by ‘Advantage SA’ about social media has the following promo graphic:

Plagiarism? I leave you to judge

Note how the title of the talk closely resembles the title of my recently-published report for Ark Group:

Making social media work for your business

Social media: The new business communication landscapeThen, to add insult to injury, the ‘Advantage SA’ people use the words ‘business landscape’ in their copy; curiously, I named the first report I wrote for Ark Group on social media, “Social Media: The new business communication landscape.”

Coincidence or not; you decide.

But if it IS more than a coincidence, how disappointing it is that the organisers could not even be bothered to invite the author of the reports, but instead just use his words. It’s not as if they would have to fly me anywhere; the event is being held in my town.

As Stilgherrian would say, “Arseh.at”


  • Wenzelau

    Very poor form indeed!

  • http://www.advantagesa.com.au Advantage SA

    Advantage SA holds well over 65 member events per year with each invitation being written in-house by skilled writers. We certainly do not plagiarise others work and find your post accusing us of doing so defamatory. It is a coincidence and certainly not plagiarism. Up until this point, we were unfamiliar with your blog and the report you speak of. Your post is also incorrect as Advantage SA is not profiting from this event. Advantage SA is in fact a not-for-profit organisation supported by the media of South Australia. It acts as the positive voice of the State, with this event being one of many benefits that our members receive. There is a waitlist to attend the event to which you are referring, and if you are interested in being added to the list, I would encourage you to consider becoming a member of our organisation. Membership details are available at http://www.advantagesa.com.au.

    Thank you and have a Happy Easter.

  • http://occamsrazr.com Ike Pigott

    I was going to say that this is really such a small sample, and could fall within the realm of coincidence –

    –until you jerked Lee’s chain around with your nonsense.

    The fact that you have 65 events per year is immaterial.

    If your “skilled in-house writers” can’t do any better than that, then maybe you ought to sack them and hire Lee.

    If you didn’t know who Lee was, then you really haven’t studied squat about social media, and I fully question your credentials to hold one event each year, much less 65.

    Your non-profit status is meaningless, and your pandering comment about “the positive voice of the state” smacks of self-righteous fascism.

    And the Happy Easter at the end? Sounds like you were scraping around from something positive at the end, so as to avoid being a total wanker.

    Oh… and I appreciate your perspective. Do try to have a pleasant day.

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