WHY DO coffee shops in Australia fail in the most basic of customer service elements, yet the mighty Starbucks has been making it a feature for ages? I’m talking about the zarf.
Surely we Australian’s could have picked up the hint?
My fingers burn when the takeaway coffee container reaches maximum temperature. A simple slip of cardboard is the obvious answer, but its use still alludes our coffee houses.
2. Originally, a zarf was a metal chalice keep the heat from your coffee from burning your fingers. The fancy cupholder has morphed into the modern-day cardboard sleeve that comes wrapped around your hot coffee.
Even if your business isn’t in the coffee industry, what ‘cents in the dollar’ customer-friendly ‘thing’ are you not providing, some ‘thing’ that would make your customers’ day even infinitesimally better? Why aren’t you providing it – cost? So what happens when your competitors provide that ‘thing’ and you don’t; still reckon the cost of not providing ‘it’ is worth losing customers over?
Hat tip to my friend Donna Pepsicola for the link.
