May 2011

Symbolic Convergence Theory

by Lee Hopkins on May 31, 2011 · 0 comments

in academic research

Part One of a three-part series – originally posted on my PhD blog I have finally settled on my theory of study and my approach. Eschewing psychological theories, I am going back to communication’s roots by looking at Bormann’s Symbolic Convergence Theory. Symbolic Convergence Theory Symbolic Convergence Theory (SCT) is a theory-method complex (Vazquez 1993); […]

{ 0 comments }

IN CONJUNCTION with the LGMA (Local Government Managers Australia) I’m running a one-day workshop on social media for local governments and councils; the date is 8th July. Sub-titled ‘Conversing with your communities for fun and profit’, this workshop recognises that social media has become the preferred communication medium of this century. Everyone from school kids […]

{ 0 comments }

THE IABC are running a live web seminar with my friend Shel Holtz. Topic? Mastering the latest tools in multimedia — and creating value-added experiences that work within your budget. No longer an extravagance, video and audio engagement is a must in the social economy. Social media expert Shel Holtz simplifies the concept of multimedia […]

{ 0 comments }

I AM now offering two-day in-house workshops on social media, covering both the tactical essentials to get your organisation started and the more in-depth strategic issues. Harnessing the latest tools to time-effectively manage your online reputation and relationships, you will learn how to make your online communication activities successful. You will learn from numerous case […]

{ 0 comments }

A GREAT slideshow from Hootsuite (downloadable pdf) on the importance of and how to measure social media.

{ 0 comments }

Reputation: it’s a big thing

by Lee Hopkins on May 17, 2011 · 2 comments

in clippings

The IABC (International Association of Business Communicators) are putting on a 12-series of webinars addressing the very issue of Reputation.

{ 2 comments }

I’m actually seeing QR codes more and more. At TED this year, the entire conference programme was full of them, for example.

{ 3 comments }

DAN IS a marketing consultant based in Melbourne who services the small/micro business market. She interviewed me recently and the interview is now ‘live’. Dan’s excellent podcast is able to be subscribed to on iTunes – visit the iTunes podcast’s page. You can listen to Dan’s podcast over at iTunes and podomatic. You can also […]

{ 2 comments }

MY GOOD mate Glenn Murray is repeating last year’s offer of letting you nab his two top-notch e-books on SEO copywriting and SEO secrets for an amazing mere $20. You’d normally pay $89.94! And if you show some love and care in a video, you could even get your money back! Have a look at […]

{ 0 comments }