May 2011

Symbolic Convergence Theory

by Lee Hopkins on May 31, 2011

in academic research

Part One of a three-part series – originally posted on my PhD blog I have finally settled on my theory of study and my approach. Eschewing psychological theories, I am going back to communication’s roots by looking at Bormann’s Symbolic Convergence Theory. Symbolic Convergence Theory Symbolic Convergence Theory (SCT) is a theory-method complex (Vazquez 1993); […]

IN CONJUNCTION with the LGMA (Local Government Managers Australia) I’m running a one-day workshop on social media for local governments and councils; the date is 8th July. Sub-titled ‘Conversing with your communities for fun and profit’, this workshop recognises that social media has become the preferred communication medium of this century. Everyone from school kids […]

THE IABC are running a live web seminar with my friend Shel Holtz. Topic? Mastering the latest tools in multimedia — and creating value-added experiences that work within your budget. No longer an extravagance, video and audio engagement is a must in the social economy. Social media expert Shel Holtz simplifies the concept of multimedia […]

I AM now offering two-day in-house workshops on social media, covering both the tactical essentials to get your organisation started and the more in-depth strategic issues. Harnessing the latest tools to time-effectively manage your online reputation and relationships, you will learn how to make your online communication activities successful. You will learn from numerous case […]

A GREAT slideshow from Hootsuite (downloadable pdf) on the importance of and how to measure social media.

Reputation: it’s a big thing

by Lee Hopkins on May 17, 2011 · 2 comments

in clippings

The IABC (International Association of Business Communicators) are putting on a 12-series of webinars addressing the very issue of Reputation.

I’m actually seeing QR codes more and more. At TED this year, the entire conference programme was full of them, for example.

DAN IS a marketing consultant based in Melbourne who services the small/micro business market. She interviewed me recently and the interview is now ‘live’. Dan’s excellent podcast is able to be subscribed to on iTunes – visit the iTunes podcast’s page. You can listen to Dan’s podcast over at iTunes and podomatic. You can also […]

MY GOOD mate Glenn Murray is repeating last year’s offer of letting you nab his two top-notch e-books on SEO copywriting and SEO secrets for an amazing mere $20. You’d normally pay $89.94! And if you show some love and care in a video, you could even get your money back! Have a look at […]