IT’S THURDAY 30th June 2011 and around the world tweetups (‘meetups’ for the untwittered) are taking place, events being run and drinks being drunk. It’s a celebration for all that is ‘social media’, in all of its guises and platforms, in all of its fads and fashions, its famous and its failures. Here in sunny [...]
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HURRY, TIME is running out. The workshop is next Friday, the 8th July. In conjunction with the LGMA (Local Government Managers Australia) I’m running a one-day workshop on social media for local governments and councils. Sub-titled ‘Conversing with your communities for fun and profit’, this workshop recognises that social media has become the preferred communication [...]
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It’s a road map to understanding the changing dynamics that introducing social media brings to an organisation and what YOU can do about it.
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This would hopefully stop abuse and gaffes which can damage your brand. Like the ones below did.
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we can’t hide behind excuses like, “it was in the e-mail” or “sure, it’s right there in paragraph 8.”
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CHIEFEXECUTIVE.NET have published a great read on why social software often fails to excite the C-suite and what can be done to get their support and encouragement of social initiatives within and throughout the organisation
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It ties in with my post last year about top 5 ipad business apps and one of Mickie’s choices match mine (Dropbox).
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here’s a brilliant video about a theatre in Austin, Texas, who threw a customer out for using their mobile phone in the-ay-ter
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You can use the low-cost/high-touch tools of social media to service your customers and business leads, can’t you?!
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I HAD an interesting discussion with a client yesterday about the ‘Rip & Roll’ kerfuffle that occurred recently. Synopsis: Billboards and bus shelter ads appeared in Brisbane showing two gay men, one of which was holding a condom. Pretty quickly the outdoor advertisement company, adShel, started receiving complaint phone calls about the ads from members [...]
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Measuring the Impact and ROI of Social Media - NEW
Making Social Media Work for Your Business
Social Media: The New Communication Landscape - for Ark Group
How to get started with podcasting in your organisation - for Melcrum Publishing
Contributing author to:
Best practices in social media governance
How to use social media to solve critical internal communication issues
How to communicate with hard-to-reach employees - for Melcrum Publishing
How to use social media to engage employees - for Melcrum Publishing
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Tactical Transparency by Shel Holtz and John Havens.
A belter of a book and a 'must read' addition to any communicator's bedside reading table if they are serious about introducing social media into their communication plans. It includes a fabulous chapter on transparency and business (hint: you want to photocopy it and give it to your CEO!)
Qualitative Communication Research Methods by Thomas Lindlof and Bryan Taylor.
Not just a book for academics, it's chock-full of great ideas on how to effectively and efficiently research your employees, customers, the marketplace and other stakeholders
The Twitter Book by Tim O'Reilly and Sarah Milstein.
A fabulous book that gives a clear, clean overview of what Twitter is and WHY you should be engaging with it. THEN it goes into depth with so many tips and ideas that they should have sold the book for twice the price!
Practical SEO Copywriting: a ‘must get’ book. My mate Glenn Murray has written a bottler of a new book on search engines and copywriting.
In a cunning twist of bizarre nomenclature, he’s titled it Practical SEO Copywriting. The cheeky little fox! It’s a DIY guide to writing online copy for both human readers AND for that 400kg gorilla we lovingly call ‘Google’.
The danger, Glenn quite rightly …err …writes is that focusing too much attention on all of the supposed SEO ‘tricks of the trade’ will make your copy all but unreadable by the human brain. You know, all that stuff bandied about by the so-called SEO (search engine optimisation) experts: keyword frequency, exact string versus individual words scattered across the page, page length, alt tags, header tags, and so on.
Not that this stuff isn’t important – it all is, and more besides – but Glenn argues persuasively that by far more important is the ability to write copy that people will actually want to read – and link to!
