Two concepts every communicator should understand are vanity and responsibility (you want to avoid the first and accept the second). If you can do those two things, you’ll be well ahead of most people when it comes to effective communication, whether you’re delivering a speech, promoting a product, or talking to a friend at your kitchen table.
Leo then goes on to explain how a junior high school track and field event helps remind him every day that the responsibility for message delivery lies with us, and that we can’t hide behind excuses like, “it was in the e-mail” or “sure, it’s right there in paragraph 8.”
As Leo says,
- Communication is about actually communicating – it’s about your audience, not about you!
- Communication is the responsibility of the sender, not the receiver.
If you don’t believe me, take a hard look in the mirror!
A great read, thanks Leo!