Hootsuite and the anti-gaffe solution

by Lee Hopkins on June 16, 2011 · 3 comments

in tools

hootsuite-logo

DOWN IN the southern hemisphere there seems to be two major tools for dealing with the social world: HootSuite and TweetDeck.

Both have their devoted fans, both have different feature sets and modus operandi, and both are blimmin’ excellent.

HootSuite has just added in some new features to its Enterprise-level product, including the ‘it’s about time’ Limited Permissions measure.

As HootSuite say,

This feature is the latest Enterprise Security feature and enables designated team members – including interns, contractors or junior employees – to share search streams and compose draft messages, but not to publish. Instead, messages are held in the scheduling calendar until approved by an authorized teammate

This would hopefully stop abuse and gaffes which can damage your brand. Like the ones below did.

kenneth_cole_tweet

vodafone_uk_twitter_shambles_2

itv-news-twitter-gaffe

us-secretservice-twitter-gaffe

redcross-twitter-gaffe

acl-twitter-gaffe

twitter-gaffe-dukeblacklist


  • http://blog.hootsuite.com/ HootSuite.com

    Thanks Lee. We think these tools will help manage complex campaigns as well as prevent at least a few businesses or politicians from a PR conundrum. Cheers to all the Hootfans downunder – when are you hosting a HootUp?

  • http://www.hellobenteoh.com.au Ben Teoh

    Hey, cheers for the heads up on this, Lee. We should start getting the Adelaide HootUp community populated! http://www.meetup.com/hootup/Adelaide-AU/

  • http://www.kaltechsolutions.com Kaltech Solutions

    I am a great lover of HootSuite :)

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