GEOFF’S BOOK is subtitled, “How to create and sustain a winning social media strategy” and within its 206 pages you certainly get the insights and wisdom of a fellow alumni of the ‘School of Social Media Hard Knocks and Hard-Won Wisdom’.
This is a book packed with gems on how to create a sustainable strategy in an environment of fast-changing technology. Anyone can knock together a quick ebook about the latest piece of technology; but creating a clear, concise and practical book on the strategic side of the organisational communications mix is something that should only be performed by someone who knows much of what they speak, and has the case history behind them on which to base their assumptions.
Thankfully Geoff has such a background. After selling his boutique consultancy ‘Livingston Communications’ he co-founded Zoetica with Beth Kanter and Kami Huyse, also highly-esteemed members of the blogosphere’s ‘digiliterati’, and works with non-profits and other socially conscious companies to create and foster online relationships with the organisations’ communities of interest.
Peppered with scores of case studies and insightful gems of wisdom, each chapter also comes with dead-handy ‘Snapshots’: one-paragraph synopses of each subsection of that chapter which work to reinforce what you’ve just read. A brilliant idea that, for me, further cements this book as a must-have textbook on social communications strategy.
One of my ‘must have’ books on my bookshelf, I cannot rate this book highly enough. You’d be mad to miss out buying a copy for yourself.