Tests by ReadWriteWeb’s new Community Manager Robyn Tippins showed that manually posting (a ten-minute chore) versus auto-posting (a ten-minute one-time setup then no time involvement at all) brings better engagement results.
But while WordPress’ new feature is clever, the ability to have your Facebook Page ‘suck in’ your WordPress blog is nothing new; I’ve been doing it for months, via Facebook’s built-in RSS feed scraper (there’s also the ‘RSS Graffiti’ app which does similar).
I’m of the view, but admit I haven’t tested it yet, that if you post your blog article during peak reading times, and if your Facebook Page auto-imports it in a timely manner, then I can’t see a difference.
However, manually posting to Facebook does allow you to change the opening paragraph of the content, I suppose, so that it looks different, albeit marginally.
What’s your view? Do you auto cross-post from your WordPress blog to your Facebook Page?