BCR083: Interview with Ed Brill, Director, Messaging and Collaboration, IBM Collaboration Solutions

by Lee Hopkins on August 31, 2011

in bcr pod/vidcast,podcasting,strategy

Ed Brill, Director, Messaging and Collaboration, IBM Collaboration SolutionsWE’RE ON THE cusp of a major shift in business transformation, the interest in companies wanting to adopt social business is on the rise.

Businesses are using social networking concepts to transform their business into a ‘social business’. According to IBM’s 2010 CEO Study, 57% of companies who have invested in social business tools have outperformed their peers citing collaboration as having a direct impact on their organisation’s growth.

Analysts are getting on the bandwagon too with IDC estimating the market opportunity for social business software to exceed $1 billion by 2014, a 33% increase from 2010.

Listen in as Ed and I discuss the benefits of social business, including how to approach the always-asked ‘ROI’ question, and the other question I’m always asked: "Twitter – why would anyone do that?"

The case study that Ed discusses is the company CEMEX. You can find the case study at  http://www.ibm.com/smarterplanet/uk/en/socialbusiness/examples/index.html

You can listen to the interview above, or else why not subscribe to my podcast feed in iTunes and capture every podcast as I publish them (or at least within the 24 hours it takes for iTunes to publish it).

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