DR MONICA RANKIN from the University of Texas at Dallas introduced Twitter into her history classroom a couple of years ago.
Here she talks about how successful the idea has been, even though, in her words, “it was going to get messy”.
The lesson for business is clear: if staid organisations like academia can utilise this new technology and have success with it, why can’t your less-than-staid company?
Hat tip to Kim Flintoff for the video.


















