September 2011

a brief introduction to Symbolic Convergence Theory, a well-researched and robust communication theory from pre-social media days, and I’m asking, as part of my research, whether it can ‘play nicely’ with Twitter

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Great example of Facebook marketing

by Lee Hopkins on September 9, 2011 · 1 comment

in marketing

Go on, nip over and experience their handiwork – very clever!

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Questions to ask when building a social CRM strategy: How are we going to do social media? What do we want to focus on? What’s our personality? What are our rules of engagement?

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FIR listener survey: please complete it

by Lee Hopkins on September 7, 2011 · 0 comments

in clippings,podcasting,pr

THE BEST PODCAST for PR/business communicators is, without any doubt, For Immediate Release: The Hobson & Holtz Report. Many have attempted imitation, none have survived. It remains, after six years, THE must-listen podcast for we communicators. Every couple of years Neville Hobson and Shel Holtz run a listener survey, to gauge their audience’s satisfaction or […]

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Guest post by Matt Polsky. YOU’VE STARTED YOUR social media campaign using the major social networks like Facebook, Twitter, LinkedIn, and now you’re blogging and maybe even podcasting too. So what now? You want to reach potential customers and establish expertise in your field, but how do you go about doing that? Offering quality content […]

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