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2011 October

October 2011

Australian social media usage–October 2011

by Lee Hopkins on October 31, 2011

in clippings,tools

Over on SocialMediaNews the stats are up. Key Points to note Facebook continues to grow in Australia, with over 30,000 new people registering accounts over the last month. LinkedIn has had a big jump over the last month. Twitter numbers have also had a significant increase in Australian visitors to their site. MySpace has had […]

Rethinking Google+

by Lee Hopkins on October 30, 2011 · 7 comments

in clippings,strategy,tools

I know that folks like Shel Holtz are big fans of Google+; time for me to ramp up my interest level, if only for the professional-level chats that occur there.

Courtesy of Nicky Dunin from CKY Media in Subiaco, Western Australia, comes a fabulous look at how much money is gambled on the Melbourne Cup and what that money could do if directed otherwise

The actor and the tweet fail

by Lee Hopkins on October 27, 2011 · 2 comments

in clippings,humour

Courtesy of The Next Web comes a story of an American actor who turned a private tweet public – to his embarrassment.

Courtesy of the folks at Headshift/Dachis Group comes an infographic that speaks volumes about the benefits of turning your business into a social one.

Optus has just released some shocking statistics concerning the state of Australian small-medium businesses and Australian consumers. In effect, Aussie businesses are way behind their customers and potential clients. Here’s some of the key take-aways: 48 per cent of Australian SMBs don’t have a website for their business; More than a quarter of Australian SMBs […]

Making your QR codes beautiful

by Lee Hopkins on October 24, 2011 · 5 comments

in clippings,marketing,tools

Ben Teoh and Michael Roelink have come up trumps with two cool articles about QR codes: How To Embed A Custom Logo Design In A QR Code | Content Developer    HOW TO: Make Your QR Codes More Beautiful Feel free to read and learn. Nice finds, gentlemen! Technorati Tags: ben teoh, michael roelink, qr […]

I have faith that here in Australia we have enough forward-thinking individuals to bring us into a global leadership position within the digital environment

Is Social Media Bad for PR?

by Lee Hopkins on October 11, 2011 · 1 comment

in pr

You can target your message to specific people, and you can even add videos and images. You can develop relationships with the public without ever having to leave your computer.

‘Unearthed’ is a fabulous snapshot of the growth of a group and how social media has been an underpinning platform in its development.