Over on SocialMediaNews the stats are up. Key Points to note Facebook continues to grow in Australia, with over 30,000 new people registering accounts over the last month. LinkedIn has had a big jump over the last month. Twitter numbers have also had a significant increase in Australian visitors to their site. MySpace has had [...]
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I know that folks like Shel Holtz are big fans of Google+; time for me to ramp up my interest level, if only for the professional-level chats that occur there.
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Courtesy of Nicky Dunin from CKY Media in Subiaco, Western Australia, comes a fabulous look at how much money is gambled on the Melbourne Cup and what that money could do if directed otherwise
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Courtesy of The Next Web comes a story of an American actor who turned a private tweet public – to his embarrassment.
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Courtesy of the folks at Headshift/Dachis Group comes an infographic that speaks volumes about the benefits of turning your business into a social one.
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Optus has just released some shocking statistics concerning the state of Australian small-medium businesses and Australian consumers. In effect, Aussie businesses are way behind their customers and potential clients. Here’s some of the key take-aways: 48 per cent of Australian SMBs don’t have a website for their business; More than a quarter of Australian SMBs [...]
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Ben Teoh and Michael Roelink have come up trumps with two cool articles about QR codes: How To Embed A Custom Logo Design In A QR Code | Content Developer HOW TO: Make Your QR Codes More Beautiful Feel free to read and learn. Nice finds, gentlemen! Technorati Tags: ben teoh, michael roelink, qr [...]
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You can target your message to specific people, and you can even add videos and images. You can develop relationships with the public without ever having to leave your computer.
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‘Unearthed’ is a fabulous snapshot of the growth of a group and how social media has been an underpinning platform in its development.
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Subscribe to my business communication newsletter and receive a FREE version of my highly-regarded report, 'Master the Art and Science of Twitter for Business' (that sells for $79)
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Measuring the Impact and ROI of Social Media - NEW
Making Social Media Work for Your Business
Social Media: The New Communication Landscape - for Ark Group
How to get started with podcasting in your organisation - for Melcrum Publishing
Contributing author to:
Best practices in social media governance
How to use social media to solve critical internal communication issues
How to communicate with hard-to-reach employees - for Melcrum Publishing
How to use social media to engage employees - for Melcrum Publishing
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Tactical Transparency by Shel Holtz and John Havens.
A belter of a book and a 'must read' addition to any communicator's bedside reading table if they are serious about introducing social media into their communication plans. It includes a fabulous chapter on transparency and business (hint: you want to photocopy it and give it to your CEO!)
Qualitative Communication Research Methods by Thomas Lindlof and Bryan Taylor.
Not just a book for academics, it's chock-full of great ideas on how to effectively and efficiently research your employees, customers, the marketplace and other stakeholders
The Twitter Book by Tim O'Reilly and Sarah Milstein.
A fabulous book that gives a clear, clean overview of what Twitter is and WHY you should be engaging with it. THEN it goes into depth with so many tips and ideas that they should have sold the book for twice the price!
Practical SEO Copywriting: a ‘must get’ book. My mate Glenn Murray has written a bottler of a new book on search engines and copywriting.
In a cunning twist of bizarre nomenclature, he’s titled it Practical SEO Copywriting. The cheeky little fox! It’s a DIY guide to writing online copy for both human readers AND for that 400kg gorilla we lovingly call ‘Google’.
The danger, Glenn quite rightly …err …writes is that focusing too much attention on all of the supposed SEO ‘tricks of the trade’ will make your copy all but unreadable by the human brain. You know, all that stuff bandied about by the so-called SEO (search engine optimisation) experts: keyword frequency, exact string versus individual words scattered across the page, page length, alt tags, header tags, and so on.
Not that this stuff isn’t important – it all is, and more besides – but Glenn argues persuasively that by far more important is the ability to write copy that people will actually want to read – and link to!
A riff on the future of digital media in Australia
by Lee Hopkins on October 12, 2011 · 0 comments
in clippings,miscellaneous
I have faith that here in Australia we have enough forward-thinking individuals to bring us into a global leadership position within the digital environment
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