The shocking state of Australian businesses and their online customers

by Lee Hopkins on October 26, 2011

in clippings,strategy

Optus has just released some shocking statistics concerning the state of Australian small-medium businesses and Australian consumers. In effect, Aussie businesses are way behind their customers and potential clients.

Here’s some of the key take-aways:

  • 48 per cent of Australian SMBs don’t have a website for their business;
  • More than a quarter of Australian SMBs see no value in an online presence;
  • The cloud is still a mystery to many SMBs, with 59 per cent unaware or unsure of cloud solutions and what it offers;
  • Around half of SMBs value mobility options and the majority equip staff with mobile phones to enable them to work more on the move;
  • 21 per cent don’t regularly back up data, and of those that do 53 per cent back up onsite and just eight per cent offsite;
  • SMBs understanding of PC security is strong, but when it comes to mobile devices the level or awareness and implementation is much lower; and
  • Less than one-third (30 per cent) consider online collaboration as a necessary business tool.

Good grief!

Optus infographic - digital readiness of Australian SMBs

More details available at Optus

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