The shocking state of Australian businesses and their online customers

by Lee Hopkins on October 26, 2011 · 0 comments

in clippings,strategy

Optus has just released some shocking statistics concerning the state of Australian small-medium businesses and Australian consumers. In effect, Aussie businesses are way behind their customers and potential clients.

Here’s some of the key take-aways:

  • 48 per cent of Australian SMBs don’t have a website for their business;
  • More than a quarter of Australian SMBs see no value in an online presence;
  • The cloud is still a mystery to many SMBs, with 59 per cent unaware or unsure of cloud solutions and what it offers;
  • Around half of SMBs value mobility options and the majority equip staff with mobile phones to enable them to work more on the move;
  • 21 per cent don’t regularly back up data, and of those that do 53 per cent back up onsite and just eight per cent offsite;
  • SMBs understanding of PC security is strong, but when it comes to mobile devices the level or awareness and implementation is much lower; and
  • Less than one-third (30 per cent) consider online collaboration as a necessary business tool.

Good grief!

Optus infographic - digital readiness of Australian SMBs

More details available at Optus


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