I have to confess that I was one of several million who joined Google+ and abandoned it shortly thereafter.
But an article by Robert Scoble has caused me to rethink my decision to leave Google+ alone.
Google+ is for finding, and talking with, the people who are interested in the same thing you are.
Facebook is NOT a good place to do THAT. Does Facebook have a search engine? No! Can you find other people interested in Autism on Facebook? NO! You can on Google+ https://plus.google.com/s/Autism
Can you find that on Twitter? NO! Try the search: https://twitter.com/#!/search/Autism On Twitter you get a stream of links, news, and a BUNCH of noise!
Try it for a bunch of other searches.
Deep sea fishing: https://plus.google.com/s/Deep%20Sea%20Fishing
DSLR Photography: https://plus.google.com/s/DSLR%20Photography
So, to test his theory I’ve been adding various folks to a ‘black and white photography’ circle I’ve set up (since I love black and white photography – see my Flickr and Facebook albums) and monitoring the results.
I don’t think I’m doing it quite right, because there’s not a lot of traffic, but perhaps perseverance with my ‘list-building’ will pay results.
The Raven Blog has written a great intro piece to Google+ which bears a quick scan.
To close with another quote from Scoble’s article:
If there’s a lesson here for Google it’s that they are explaining Google+ badly to the tech press. I think that will eventually get fixed as more and more people figure out the real value of Google+ when compared to Twitter and Facebook.
It just will take time. Eventually they will follow enough good people and stop following the usual suspects (like their friends and family). Eventually their screens will have enough flow. Eventually they will see the power of the search engine here. Eventually the brands and the other Google users (apps anyone?) will show up. Eventually the posts per day will go from a million a day or so to 50 or 100 million per day.
I know that folks like Shel Holtz are big fans of Google+; time for me to ramp up my interest level, if only for the professional-level chats that occur there.