BCR086 :: An interview with Holden’s Andrea Matthews

by Lee Hopkins on November 11, 2011 · 0 comments

in bcr pod/vidcast,interviews,marketing,strategy,tools

This morning a bunch of us bleary-eyed social mediarites here in Adelaide gathered at the excellent Chianti Classico cafe/restaurant to hear what Holden are up to in the social media space.

We were bribed with the opportunity to sit in the new Cruze Hatch, a locally-made and Australian-designed new car from the Holden stable.

I grabbed Andrea Matthews, Holden’s Social Media and Digital Communications Manager, for five minutes after the breakfast. Here’s the result:

Andrea Matthews, Social Media and Digital Communications Manager, GM-Holden

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