Three social media outlets business owners should be using but aren’t

by Lee Hopkins on December 9, 2011 · 3 comments

in clippings,tools

Guest post by Cashier Live

As a small business owner, you know you need to be on Facebook. Right now, one out of 13 people in the world are on Facebook. It only makes sense to show up where your customers hang out. However, where else should you turn your online marketing attention?

Google +
google-plus-logoThe behemoth search engine unveiled its highly anticipated social media network last summer. In November, they made it possible to start building your brand pages. To get started, you need to set up a Google account for your business and use it to create your G + account.

Use Google Hangouts. Hangouts are a way to have a face-to-face conversation in real time with up to 10 other people. You can host them at a regularly scheduled time or spontaneously. These are a great way to put a face to your brand.

Pinterest logoA social media outlet that works as a bulletin board. Their Twitter bio states “Pinterest is a virtual pinboard. Collect the things you love.”

Here’s how it works. You request an invitation. In the meantime, you can browse around and see how other people are using Pinterest. You can share things you love like vintage pianos painted teal, vacation spots, and books to read. It’s a great site for those in the decorating and beauty industries especially.

quora logoDescribed by one blogger as “the love child of Wikipedia and ‘Ask Jeeves’” the goal of Quora is to be the largest Q & A site on the web. An all-in-one resource if you will.

You can ask questions and leave answers on any topic under the sun. Plus, you can follow people or topics of interest and they can follow you. Follow thought leaders in your industry, follow your competition. It’s a bit like Facebook in that you have a newsfeed. It’s like Twitter in that you can ask and answer questions. You can also vote on answers.

Best of all, it brings in people you’re already connected with on other social media networks so you can continue the conversation in another venue. How can you use it in your business? By answering questions around your topic of expertise, you’ll continue to build your brand and showcase your experience. You can also use it for market research to learn the burning questions of the day from your target audience.

These three social media networks can help you build your business and expand your network over the next 12 months. Which one will you start with today?

Cashier Live is a POS software developer specializing in solutions like pharmacy, book shop, and grocery store POS software. Cashier Live offers solutions for across all small business POS software and offers a trial of free POS software on their site.

  • The PR Doctor

    All well and good, Lee, but really, there’s just too many SM tools. Pinterest, Quora. What next? They seem to be “flavours of the month/week”.

  • Lee Hopkins

    Well, Doc, Quora has been around for a little while, and Pinterest seems to have garnered some support in the US, but I agree with you, sometimes it seems like it’s all too much of a muchness. I know I felt that Google Plus was one social network too many, but it’s turned out to be a very useful network for me, particularly regarding my hobby of monochrome photography.

  • The PR Doctor

    Lee, the more I use G+, the more I like it. Google has so many integrated tools which make it a better choice than Fecebook and/or Twitter. I am a BIG fan of Google Forms and using it in conjunction with G+. But I’m still overwhelmed.

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