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2012 January

January 2012

I know, I know… Thomas Dolby is nothing to do with business communication, but my musical hero is conducting a whistle-stop trip to Sydney and it’s the perfect opportunity for musos and Thomas-philes to recharge their musical batteries. For those of you who may not know, Thomas first broke into the charts in the early […]

I am advised by a contact that without attracting too much publicity, LinkedIn has updated their privacy conditions. Without any user intervention, LinkedIn is now permitted to use your name and picture in any of their advertisements. Actions you might want to consider: 1. Place the cursor on your name at the top right corner […]

I’m lovin’ the new Kindle

by Lee Hopkins on January 30, 2012 · 2 comments

in book review,reviews

Just before Christmas I was sent a new Kindle by Amazon. Very kind of them! I was too busy using it to write a blog post in time for the Christmas rush, but there’s never a wrong time to write about something you like (a lot) so here’s my review of it. It’s light, easy […]

My heart goes out to the professional communicators that I meet, no matter what their official job title, who want to engage with their council’s constituents in this new social world but who are held back by the slow, cautious beast of democracy

Chevron oil needs your help

by Lee Hopkins on January 18, 2012

in ethics,strategy,tools

It’s a brilliant piece of user-generated campaigning, and something that every organisation needs to be prepared to counter when it happens to them

It’s no wonder that smart councils are working with communication experts to determine how best to enter into and maintain relevancy within the new online social world. Will your council enter this new communication world with confidence or with trepidation? Because you will enter it at some stage, make no doubt. It makes sense to plan your entrance into the social world, doesn’t it?

RTBot – a new entrant in real-time search

by Lee Hopkins on January 13, 2012

in clippings,tools

Word has reached me that there’s a new real-time search engine on the street. It’s called ‘RTBot’ and it’s pretty neat.

Before you launch your first online promotion, be aware that there are many regulations governing contests enforced both by Facebook and the Federal Trade Commission (FTC).

The simple reason is that despite less expensive tools as their disposal, campaigning politicians will have access to unprecedented amounts of cash. In turn, they will achieve something that is far from unprecedented in human history: waste money on the valueless

If you want to be taken seriously on the social network where professional people hang out, you’d better make sure your spelling is up to scratch. Spell check your work before you hit ‘publish’ on your adverts