I know, I know… Thomas Dolby is nothing to do with business communication, but my musical hero is conducting a whistle-stop trip to Sydney and it’s the perfect opportunity for musos and Thomas-philes to recharge their musical batteries. For those of you who may not know, Thomas first broke into the charts in the early [...]
Just before Christmas I was sent a new Kindle by Amazon. Very kind of them! I was too busy using it to write a blog post in time for the Christmas rush, but there’s never a wrong time to write about something you like (a lot) so here’s my review of it. It’s light, easy [...]
It’s a brilliant piece of user-generated campaigning, and something that every organisation needs to be prepared to counter when it happens to them
Word has reached me that there’s a new real-time search engine on the street. It’s called ‘RTBot’ and it’s pretty neat.
Before you launch your first online promotion, be aware that there are many regulations governing contests enforced both by Facebook and the Federal Trade Commission (FTC).
The simple reason is that despite less expensive tools as their disposal, campaigning politicians will have access to unprecedented amounts of cash. In turn, they will achieve something that is far from unprecedented in human history: waste money on the valueless
If you want to be taken seriously on the social network where professional people hang out, you’d better make sure your spelling is up to scratch. Spell check your work before you hit ‘publish’ on your adverts